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Growth Marketing Director - B2C

Santa Monica Talent
Posted 5 hours ago
SingaporeRemoteMarketing
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  • $200,000 SG Base Salary
  • Silo Marketing Lead role for lean entrepreneurial business.
  • Fully Remote
  • Experience working with US and European clients.
  • 50 person B2C Services company for HNW customers


Hiring a hands-on Growth Marketing Lead to build and run the marketing engine across a lean Financial Services B2C Services business.


We need someone who can execute across social, email, partnerships, SEO/search hygiene, funnels, paid tests and performance reporting. This is a high-autonomy role for a commercially minded full-stack marketer who can move from strategy to execution without needing a large team.


The person must be able to execute campaigns directly, move quickly, test ideas, review performance and adapt based on evidence.


Role

  • Drive daily execution of all marketing activity across email, funnel, ads and launch campaigns
  • Coordinate with internal stakeholders (content, sales, founder) to ensure brand voice is consistent, sharp and on-message
  • Create and test your own messaging ideas based on performance, intuition and audience feedback
  • Manage agency partners (YourTube, Social, Email, Paid ads, Design, etc)
  • Own reporting and performance reviews, open rates, conversion, engagement, CAC, etc.
  • Launch marketing assets quickly, emails, landing pages, lead magnets


Ownership of the following:

  • Event Management, Webinar, Campaign strategy and executive, Social media marketing, YouTube strategy, Email marketing and CRM, SEO, search hygiene and discovery Paid media and funnel support


Essential

  • You’ve been the marketing executor in a fast-moving business or startup
  • Comfortable in a silo marketing role, no team to manage.
  • You’ve used tools such as HubSpot, GA, Meta/Google Ads dashboards, etc.
  • You have strong copy instincts
  • Demonstrable experience executing campaigns end-to-end.
  • Strong understanding of social media marketing across Instagram, LinkedIn, YouTube and short-form platforms.
  • Experience with email marketing, CRM, segmentation and automated sequences.
  • Practical SEO knowledge and ability to work with website / technical teams.
  • Comfort with basic paid-media concepts across Meta, Google and LinkedIn.
  • Strong commercial judgement — understands sales, demand, revenue, CAC, conversion and ROI.
  • Experience with HubSpot or similar CRM / marketing automation platforms.
  • Experience operating in Asia, US and Europe
  • Recent experience using AI tools for research, ideation, content adaptation, audience analysis and workflow acceleration.
  • Industry Background: Demonstrated Marketing experience within Financial Services, B2C, Professional Services, servicing HWW clients



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