Growth Marketing Director DTC Online Training Courses

About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership. This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs. The Opportunity We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by: • An Inc. 5000 recognised leadership and development company • Household-name B2B clients • A high-profile TED Talks partnership • Strong brand authority, IP, and warm audiences You will own customer acquisition end-to-end. Core Responsibilities • Design and execute the full-funnel customer acquisition strategy • Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn • Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email • Build and optimise email CRM flows for nurture, launch, cart-close, and ascension • Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure • Optimise CPL, CAC, and LTV with a commercial growth mindset • Work closely with founders, content, and partnerships teams, including the TED partnership You are a strong fit if you have: • Proven experience launching and scaling a D2C online course or cohort-based programme • A premium price point experience of $5,000 or higher • A 12-week or MBA-level programme structure • Customers or students in the US, Europe, and the Middle East • Deep hands-on expertise in performance marketing and funnel optimisation • Strong experience with email CRM and lifecycle marketing • A commercial, growth-hacker mindset with strong analytical skills • Comfort operating in startup mode within an established, well-known company • Fluent English communication (programme delivered globally in English) Location & Working Style • Fully remote • Candidates must be based in the US, Europe, or Dubai / Middle East • Time-zone flexibility required for global launches Why This Role Is Different • You are not supporting marketing — you own revenue • Rare opportunity to build a premium global D2C education brand • Clear connection between strategy, execution, and financial upside • Significant growth potential as the programme scales internationally Compensation & Performance Model Base Salary: USD $150,000 – $200,000 (dependent on experience, location, and prior launches) Performance Incentives: This role participates directly in the upside created. • Revenue-based bonus tied to launch performance and cohort revenue • Incentives linked to CAC, LTV, and funnel efficiency • Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate) • Potential profit-share or long-term incentive plan as the programme scales Start Date: ASAP Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.