Growth Marketing & Go-to-Market (GTM) Lead

We are looking for a hands-on Growth Marketing & GTM Lead who can help establish endurace.pro as a recognized platform within India's endurance-sports ecosystem.

You will own growth experiments, acquisition strategy, campaign execution, and go-to-market initiatives. This is not a role limited to creating marketing plans or managing agencies. We need someone who can identify opportunities, execute campaigns, measure results, and improve performance.

Key Responsibilities

• Develop and execute growth strategies for athlete acquisition and platform adoption.

• Build go-to-market plans for new cities, sports categories, and product initiatives.

• Plan and execute campaigns across Google Ads, Meta Ads, social media, and other relevant channels.

• Design acquisition funnels from awareness and discovery to registration and repeat usage.

• Experiment with referral programs, partnerships, community campaigns, and performance marketing.

• Monitor acquisition costs, conversion rates, campaign performance, and return on marketing spend.

• Coordinate with SEO, content, sales, and partnerships to align growth initiatives.

• Develop athlete personas and identify high-potential audience segments.

• Set up campaign tracking, attribution, reporting, and experimentation processes.

• Work directly with the founder to identify growth opportunities and prioritize initiatives.

Required Skills

• Experience in growth marketing, digital marketing, performance marketing, or GTM execution.

• Understanding of acquisition funnels, conversion optimization, and campaign analytics.

• Ability to plan, execute, and optimize digital marketing campaigns.

• Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, and tracking platforms.

• Strong analytical thinking and comfort working with data.

• Ability to independently manage projects and deliver measurable outcomes.

Good to Have

• Experience in an early-stage startup, consumer marketplace, sports brand, or fitness platform.

• Experience with referral marketing, influencer campaigns, or community-led growth.

• Familiarity with CRM tools, lifecycle marketing, email, and WhatsApp campaigns.

• Interest in endurance sports and athlete communities.

What We Expect From You

• You take ownership of growth outcomes, not just campaign execution.

• You test assumptions quickly and use evidence to guide decisions.

• You can work with limited budgets and find creative acquisition opportunities.

• You are comfortable switching between strategy, execution, and analysis.

• You communicate results honestly, including failed experiments and lessons learned.

How Success Will Be Measured

• Qualified athlete acquisition and activation.

• Growth in registrations and other meaningful user actions.

• Customer acquisition cost and marketing efficiency.

• Conversion rates across the acquisition funnel.

• Successful execution of GTM initiatives.