Growth Marketing Lead

We are the Laters Gators, so if the application asks whether you want to be anything else, the answer is No. This is part of the screening process ;)

You turn ideas into campaigns, build the automation behind them and use the results to make the next version better. We are looking for our next bar raiser.

You might have grown your own consumer business or built a track record across performance and lifecycle marketing. You bring a founder's resourcefulness, a creator's eye and the discipline to test what works.

Join founders and former founders who have built, scaled and exited successful businesses. See what great looks like from the inside, and gain the experience and network to start something of your own.

Who we are

Laters.com helps travellers book flights with flexible ways to pay, including buy now, pay later and crypto. Headquartered in Singapore, we are a fully remote start-up that uses AI to turn ideas into working products.

What you will do

Turn our growth strategy into a repeatable cycle: brief, create, launch, measure and improve. Own execution across acquisition and retention, working with creatives, agencies and engineers.

• Run paid acquisition. Build and optimise campaigns across Google, Meta and TikTok, with clear budgets, test plans and rules for stopping or scaling.
• Run the creative factory. Write briefs, develop hooks, copy and short-form content with AI, and work with our creative team and agencies. Keep fresh ideas in test.
• Bring a scientific approach to growth. Understand why content spreads and people act. Use behavioural psychology to shape viral hooks and acquisition campaigns, test clear hypotheses and stay obsessively faithful to the data. Keep iterating on what works.
• Build lifecycle automation. Create customer journeys across email, WhatsApp and SMS, from abandoned search and checkout to repeat bookings and winback. Own triggers, segmentation, testing, consent and deliverability.
• Make the results clear. Work with engineering on tracking, connect spend to issued bookings and contribution, and test whether campaigns drive additional bookings. Use cohorts and customer lifetime value to improve acquisition and retention.
• Make the system better. Automate repetitive work, keep a clear experiment log and turn successful tests into playbooks the team can repeat.

What you get

• Learn from founders who have built, scaled and exited successful businesses. Work alongside them, see every part of the business and take real ownership early.
• Build your network through introductions to executives and partners across e-commerce and fintech, including major financial institutions. Open doors and create opportunities as we scale.
• Room to grow into broader marketing leadership as you deliver results and earn more responsibility.

What you bring

• AI-native execution is non-negotiable. You use AI and automation as your default way to create, test, launch and learn. You can show how you have redesigned traditional marketing workflows to make them faster, smarter and more scalable.
• Hands-on experience growing a consumer business through paid acquisition, with evidence of the budgets you owned, what you changed and how performance improved.
• The ability to build lifecycle journeys and marketing automations yourself, connect tools and data, and work with engineers when needed.
• Creative judgement and fluency with AI tools: you can make content, brief others and explain why one approach converted better than another.
• A record of running disciplined experiments, including failures, and making sound decisions about what to stop, improve or scale.
• High intelligence, critical thinking, motivation and self-drive. You learn quickly, question assumptions and finish what you start.
• Commercial judgement and excellent written English. You can explain what happened, what it means and what you will do next.

How we work

• Be the Green Light: make decisions and bring recommendations.
• Own the Trip: take responsibility for the outcome.
• Truth Upfront: speak up early.
• Drunk Grandma: make things simple enough for your drunk grandma to use.

The practicalities

You will report to our VP of Marketing and own the day-to-day execution of growth experiments and campaigns within agreed priorities and budgets.

How to apply

Apply on LinkedIn with your CV. Add two lines at the top: a link to a campaign, creative test or automation you built and the result it delivered; and one thing you taught yourself in the last six months. Confidential work can be anonymised.

See you laters ;)