Growth Marketing Lead - Fintech

Growth Marketing Lead Location Cape Town / Stellenbosch, Western Cape Full-time permanent position Hybrid (mostly remote with meeting in Century City once a week out of tax season) Compensation: R40 000-R60 000 per month Job Overview Our client is an innovative South African technology business that has built a trusted digital platform serving millions of users each year. As they continue to grow, they are looking for an experienced Growth Marketing Lead to build and optimise a scalable growth engine that drives customer acquisition, conversion and retention. This is a hands-on leadership role suited to a commercially minded marketer who thrives on experimentation, data-driven decision-making and continuous optimisation. Working closely with the CEO, Product and cross-functional teams, you'll own the entire customer journey- from first interaction through activation, conversion, retention and re-engagement. If you enjoy combining strategy with execution and can confidently turn marketing data into measurable business growth, this could be the ideal opportunity. Key Responsibilities Develop and execute the company's growth marketing strategy across all customer acquisition and retention channels. Own conversion rate optimisation across the customer journey, identifying opportunities to improve user experience and increase conversions. Manage paid acquisition campaigns and marketing budgets, ensuring strong return on investment. Lead email marketing and customer lifecycle campaigns, including segmentation, automation and re-engagement initiatives. Drive SEO strategy and content optimisation to increase organic traffic and customer acquisition. Develop growth initiatives in collaboration with strategic partners to maximise customer activation. Build reporting dashboards and monitor key performance metrics across the marketing funnel. Design and execute structured growth experiments, using data and insights to continuously improve performance. Work closely with Product and other business functions to remove friction points and improve the customer experience. Requirements Minimum of 3 years' experience in growth marketing, performance marketing or digital marketing. Proven track record of driving customer acquisition, conversion optimisation and revenue growth. Experience managing paid digital marketing campaigns across multiple channels. Strong knowledge of email marketing, customer lifecycle management and marketing automation. Practical experience with SEO and content-led growth strategies. Strong analytical skills with experience interpreting funnel metrics, customer acquisition costs and attribution data. Experience planning, executing and measuring A/B tests and growth experiments. Excellent written communication and stakeholder management skills. Experience within fintech, financial services or another regulated industry would be advantageous. Other Requirements Commercial mindset with a strong focus on measurable business outcomes. Comfortable working in a fast-paced, entrepreneurial environment. Naturally curious with a passion for testing, learning and continuous improvement. Able to balance strategic thinking with hands-on execution. Strong collaboration skills and the ability to influence cross-functional teams.