Growth Marketing Manager

Company Description Immigify is an AI-powered platform designed to simplify the complex process of migrating to the United States. The company leverages advanced technology to streamline documentation, guidance, and decision-making for individuals navigating U.S. immigration pathways. Immigify focuses on making immigration more accessible, transparent, and efficient for users from diverse backgrounds. As a growing organization, Immigify offers opportunities to contribute to a mission-driven product that directly impacts people’s lives. Team members collaborate in a dynamic environment that values innovation, empathy, and practical problem-solving.

Role Overview:

We are looking for a Growth Marketing Manager to drive customer acquisition, brand growth, and

market expansion at Immigify.

The role will develop and execute growth and marketing strategies, identify new customer acquisition

channels, build strategic partnerships and communities, and turn market insights into initiatives that

increase leads, customer conversion, and business growth.

Role Description The Growth Marketing Manager is a full-time hybrid role based in Lagos, with flexibility for some work from home. This role is responsible for planning, executing, and optimizing growth campaigns across digital channels to drive user acquisition, activation, and retention for Immigify’s platform. The Growth Marketing Manager will analyze performance metrics, run experiments, manage marketing funnels, and collaborate with product, design, and engineering to improve conversion and user experience. Day-to-day tasks include setting growth targets, overseeing marketing automation flows, tracking web and marketing analytics, managing projects and timelines, and preparing reports and insights for stakeholders. The role requires a data-informed approach to testing new channels, refining messaging, and scaling successful initiatives while aligning with Immigify’s mission and brand voice.

Key Skills & Competencies/Qualifications

• Strong growth-focused marketing skills, including Growth Marketing and general Marketing strategy.
• Proficiency in Marketing Analytics and Web Analytics to interpret data, optimize funnels, and measure campaign performance.
• Experience with Marketing Automation tools and workflows to manage lifecycle campaigns and nurture leads.
• Solid Project Management skills to coordinate cross-functional initiatives, prioritize work, and meet deadlines.
• Experience with digital channels such as paid ads, SEO/ASO, email, and social media is highly beneficial.
• Ability to formulate hypotheses, run A/B tests, and iterate quickly based on data and user feedback.
• Strong communication and collaboration skills to work effectively with product, engineering, and design teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Previous experience in a tech startup, SaaS, or consumer-facing digital product is an advantage.
• Interest in immigration, global mobility, or building products that support international users is a plus.
• Growth and performance marketing
• Customer acquisition and conversion optimization
• Go-to-market strategy
• Digital marketing and campaign management
• Market and competitor research
• Data analysis and performance reporting
• Partnership and relationship management Content and campaign strategy
• Strategic thinking and problem-solving
• Creativity and experimentation
• Project management and execution
• Ability to work effectively with cross-functional teams
• Strong commercial and results-oriented mindset

What We are Looking For:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 2–4 years of experience in growth marketing, digital marketing, product marketing, business

development, or a related field.

• Demonstrated experience developing and executing marketing or growth strategies.

• Strong understanding of customer acquisition, conversion, and digital marketing channels.

• Strong analytical, research, communication, and relationship-building skills.

• Ability to manage multiple priorities and work independently in a fast-paced remote

environment.

• Experience with technology, SaaS, immigration, legal technology, relocation, international

education, or other technology-enabled services is an advantage.

What Success Looks Like:

• Consistent growth in qualified leads and customer acquisition.

• Improved conversion rates across key marketing channels.

• Successful development and optimization of new acquisition channels.

• Growth in strategic partnerships and referral opportunities.

• Increased brand awareness and market reach.

• Marketing initiatives that demonstrate measurable contribution to revenue growth.

• Clear, data-driven reporting and continuous improvement of growth strategies