Growth Marketing Manager

Role Description The Growth Marketing Manager is a full-time, remote role responsible for driving user acquisition, activation, and retention across Graatea’s products. This role involves planning and executing growth experiments, optimizing performance marketing campaigns, and collaborating with product and sales teams to align initiatives with revenue and user growth goals. Day-to-day responsibilities include analyzing funnel metrics, managing marketing automation workflows, segmenting audiences, and creating data-backed strategies to improve conversion rates. The Growth Marketing Manager will also oversee cross-functional projects, coordinate timelines and resources, and regularly report on campaign performance and insights to stakeholders. This position requires a balance of strategic thinking, hands-on execution, and continuous testing to uncover scalable growth opportunities.

Qualifications

• Demonstrated experience in Growth Marketing, with a track record of driving user acquisition and lifecycle optimization.
• Strong skills in Marketing Analytics and Web Analytics to interpret data, track KPIs, and inform growth experiments.
• Proficiency with Marketing Automation platforms and workflows to manage campaigns, nurture leads, and support personalized communication.
• Solid Project Management skills to plan, prioritize, and execute cross-functional initiatives on time and within scope.
• Experience with A/B testing, conversion rate optimization, and performance marketing channels (e.g., paid search, paid social, email).
• Comfort working with data tools (e.g., spreadsheets, BI dashboards) and collaborating closely with product and engineering teams.
• Excellent written and verbal communication skills and the ability to present insights clearly to technical and non-technical stakeholders.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
• Experience in B2B SaaS or AI-driven products is a plus, along with familiarity with startup or high-growth environments.