Social Media Marketing Manager

BinR is a circular economy platform connecting businesses with surplus industrial materials to businesses that can reuse them, while making compliance and material reporting simpler through technology.

We’re looking for a Social Media Marketing Manager to build BinR’s presence across LinkedIn, Instagram, TikTok, X, and YouTube.

This isn't a role for someone who simply schedules posts. We're looking for someone who can take a relatively new brand, figure out what makes people pay attention, and help turn it into a credible, recognizable presence.

What's in it for you?

• Real ownership: Build and manage a growing brand’s social presence from an early stage
• Direct access: Work directly with the founder without layers of approval
• Creative influence: Help shape BinR’s voice, content style, and visual identity from the ground up
• Portfolio-building: Create work for a real startup and have measurable growth, content, and engagement results to show for it
• Flexibility: Fully remote with autonomy over how you approach the role

What you'll do

• Develop and execute BinR’s content strategy across our social media platforms
• Adapt content to each platform rather than simply reposting the same thing everywhere
• Create and publish short-form videos, graphics, carousels, written posts, demos, and other social content
• Build and manage a consistent content calendar
• Create content around BinR's product, circular economy, sustainability, technology, materials, compliance, and relevant industry conversations
• Identify trends and opportunities that can help increase our reach and relevance
• Track performance and use analytics to improve the strategy
• Support content around our pilot launch, milestones, partnerships, events, and company updates
• Work directly with the founder to turn what we’re building into content people actually want to see

What we're looking for

• Experience growing a social media account, preferably for a startup, B2B, technology, sustainability, or similar brand
• Strong writing and communication skills
• Ability to create content independently, from idea to publishing
• Comfortable using Canva, CapCut, or similar tools
• Understanding of social media analytics and what drives meaningful engagement
• Creative, proactive, and comfortable experimenting with different content formats and ideas

Strong candidates will also have

• Experience growing a page from an early stage with examples of accounts or campaigns you’ve personally grown, with measurable results
• Short-form video experience
• Experience with LinkedIn growth
• An interest or background in sustainability, climate tech, circular economy, or technology

What success looks like

The goal isn’t simply to post consistently.

We want to build BinR into a recognizable brand with a relevant and genuinely engaged audience across our platforms.

Our first meaningful milestone is reaching 500 real, organic followers, supported by genuine engagement and consistent growth across our channels. We already have early organic traction on LinkedIn and Instagram, and we’re looking for someone who can build on that foundation while establishing and growing our presence on TikTok, X, and YouTube.

Growth and performance across these channels will also contribute to performance-based bonuses.

What we're building toward

BinR exists to make better material management and circular economy practices more accessible to businesses.

We’re a lean, resourceful team building from the ground up, and this is an opportunity to join us early and play a meaningful role in shaping what the brand becomes.

Location: Remote (the role is conducted in English).

Type: Part-time / Contract.

Compensation: ₦100,000/month + performance bonuses tied to agreed growth milestones (details shared during the interview process).

To apply:

Send your resume, a short cover letter, and a portfolio featuring social media accounts or campaigns you've personally grown to: hello@getbinr.com

Please include measurable results where possible, such as audience growth, engagement, reach, or leads generated.

We can't wait to hear from you.