Growth Marketing Manager

Our client is a successful company providing property investment consultancy and related training programmes. We are looking for a Digital Growth & Conversion Lead to join their growing team in Budapest, who will initiate and lead the build-out of this crucial function in-house. While covering other locations as well, this role will primarily focus on the company's UK market campaigns.

If you are a driven marketing professional who thrives on ownership and delivering commercial results, we would love to hear from you!

Job description:

Digital Growth & Conversion:

• Lead and optimize end-to-end digital funnels—from initial traffic to lead capture and conversion—by building and refining landing pages, forms, and webinar flows.
• Develop, test, and launch innovative lead-generation assets (quizzes, calculators, lead magnets) and acquisition initiatives to minimize drop-offs.
• Regularly audit digital journeys to pinpoint friction points and scale high-converting touchpoints.

CRO & Experimentation:

• Build and manage a structured, hypothesis-driven testing roadmap (A/B and multivariate) across copy, layouts, offers, and CTAs.
• Analyze experiment performance using quantitative data rather than assumptions, scaling winning variations into production.
• Investigate conversion anomalies and underperforming funnel steps to identify clear opportunities for optimization.

Tracking, Attribution & Analytics:

• Own the end-to-end tracking infrastructure, ensuring accurate setup and troubleshooting of pixels, UTMs, events, and attribution models.
• Monitor funnel analytics and user drop-off points, translating raw data into actionable performance insights.
• Partner with Paid Media to diagnose whether performance bottlenecks originate from ad targeting, creative, or on-page experience.

Collaboration & Innovation:

• Collaborate closely with Paid Media, Automation/CRM, and Content teams to align messaging, assets, and seamless lead handoffs.
• Liaise with technical specialists for complex implementations while retaining ownership of the final business outcome.
• Stay ahead of industry trends, piloting new tools and automating workflows to foster a culture of continuous optimization.

Requirements

Essential:

• Growth & Funnel Execution: Proven hands-on experience in digital growth, CRO, or funnel optimization, with a focus on building high-converting landing pages, lead capture, and webinar flows.
• Testing & Analytics: Practical expertise running A/B tests and analyzing funnel performance data to systematically identify drop-offs and implement fixes.
• Tracking & Attribution: Strong grasp of digital tracking essentials and the full customer journey, understanding how paid traffic quality impacts conversion.
• Hands-on Delivery & Tech: Direct experience configuring CMS, CRM, and funnel builders, with the technical ability to deploy on-page changes independently.
• Ownership & Communication: Self-directed approach with strong stakeholder communication, comfortable collaborating closely with Paid Media and creative teams.

Desirable:

• Tech Stack: Familiarity with GA4, Google Tag Manager, Meta Pixel, Conversion APIs (CAPI), and HubSpot (or similar CRMs).
• Interactive Tools: Experience building lead-gen quizzes, calculators, or assessments.
• Web Basics: Foundational knowledge of HTML/CSS.
• Domain Experience: Background in online education, coaching, memberships, or digital products.

Offer:

• International environment
• Hybrid working model: 2 days of Home Office
• Competitive base salary and above average cafeteria
• UK focused responsibility
• Possibility for professional growth

Information:

Zsuzsa Kovács - zsuzsa.kovacs@randstad.hu