Growth Marketing Manager

Role Overview: As a Growth Marketing Manager at Sembi, the leading AI testing company. You will own pipeline generation and conversion performance for your assigned brand(s) and/or product lines. You will define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact. You will work cross-functionally with various teams across Sembi (paid media, product marketing, content, lifecycle, sales, product, etc.) to execute demand generation campaigns, measure results, and drive meaningful business outcomes. This role requires a highly analytical, results-driven mindset focused on continuous optimization across the funnel. Key Responsibilities: Growth Strategy & Planning: Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals. Demand Generation: Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions. Data-Driven Optimization: Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities. Cross-Functional Collaboration: Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables. Brand Positioning & Awareness: Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging. Budget Management & Reporting: Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making. Required Skills & Qualifications: Experience: 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution, with bonus points for a track record of working with & executing on affiliate/influencer/community growth strategies. Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus. Technical Proficiency: Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms. ABM Experience: Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage. Analytical Mindset: Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance. Collaboration & Leadership: Excellent communicator and collaborator with experience managing cross-functional marketing initiatives. Experimentation Focus: Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives. Success Metrics: Qualified lead volume Stage funnel conversion rates Self-service & sales-assisted pipeline generated (revenue and volume) Improved CAC and maximized CLV through optimized campaigns About Sembi: Sembi is the leading AI testing company in the software development, testing, and security space. Sembi is made up of industry-leading brands like Xray, TestRail, Ranorex, Testmo, Kiuwan, and PreEmptive, and serves more than 25,000 companies around the globe, from budding AI startups to Fortune 100 enterprises. We’re on a mission to enable every company in the world to develop and launch high-quality products — built by teams of humans and agents — that solve the world’s most challenging problems and deliver unparalleled value without sacrificing quality, reliability, or security. An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. By submitting your application, you acknowledge that Sembi, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities). In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected]. Sembi, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.