Growth Marketing Officer

This is a remote position.

Growth Marketing Officer

The GMO would be the ideal role to lead strategic marketing efforts, they will be propelling execution and operational aspects. The GMO ensures the company is positioned effectively in the market, builds strong customer relations, and creates impactful campaigns to attract and retain customers. As the growth marketing officer, your responsibilities are focused around some key deliverables, they are;

Primary Focus One

Holistic Marketing Leadership and Brand Strategy

• Strategic Marketing: Develop and oversee the implementation of long-term marketing strategies that align with the company’s vision and growth objectives.
  
• Brand Management: Establish and maintain a strong, consistent brand identity across all platforms, ensuring the company’s messaging resonates with target audiences.
  
• Customer Relations: Lead efforts to understand and enhance the customer journey, ensuring high engagement and satisfaction rates through CRM strategies.
  
• Campaign Strategy: Design and execute multi-channel marketing campaigns, leveraging digital, traditional, and experiential marketing to drive growth.
  
• Data-Driven Insights: Utilize analytics to track campaign performance, customer behavior, and ROI, adjusting strategies based on insights.
  

Primary Focus Two:

Customer Acquisition and Retention

• Implement performance-driven marketing strategies to increase customer acquisition and retention.
  
• Optimize digital marketing campaigns, including PPC, SEO, and social media advertising.
  
• Conduct A/B testing and data analysis to improve user engagement and conversion rates.
  

Primary Focus Three:

Execution and Team Oversight

• Develop and manage marketing plans for product launches and growth initiativ​es.
  
• Collaborate with product and sales teams to align marketing strategies with business goals.
  
• Oversee content creation, social media, and email marketing campaigns to boost brand visibility.
  

Primary Focus Four:

Brand Consistency and Awareness

• Maintain a cohesive brand image and ensure all marketing materials align with the company’s values and mission.
  
• Develop campaigns to increase brand awareness and loyalty.
  
• Collaborate with design and creative teams to deliver compelling visuals and messaging.
  

Primary Focus Five: Strategic Partnerships

• Identify and establish partnerships with complementary businesses, influencers, or organizations to enhance brand visibility and market reach.
  
• Negotiate and manage partnership agreements to ensure mutual value and alignment with the company’s growth objectives.
  
• Leverage strategic collaborations to support customer acquisition, retention, and product promotion.
  
• Build long-term relationships with partners to foster trust, innovation, and shared success.
  
  

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; certifications in Digital Marketing, Growth Hacking, or Product Marketing are advantageous.
  
• 5-7 years in growth marketing, preferably within a startup or tech-focused company, with a proven track record in lean marketing strategies.
  
• Skilled in aligning marketing efforts with MVP launches, product positioning, and customer feedback.
  
• Strong knowledge of SEO, SEM, performance marketing, and social media platforms to drive customer acquisition.
  
• Proficiency in tools like Google Analytics, Mixpanel, or Tableau to track growth metrics such as CAC, LTV, and retention.
  
• Experience with innovative, low-budget marketing tactics and rapid experimentation to optimize user acquisition and retention.
  
• Ability to create compelling narratives for early adopters and investors, including preparing pitch decks and traction reports.
  
• Comfortable working in a high-pressure, fast-paced environment with tight deadlines and evolving priorities.
  
• Proven ability to build and engage early user communities, beta testers, or brand advocates.
  
• Strong cross-functional collaboration with product, tech, and sales teams to align strategies with business goals.
  
• Ability to identify, develop and manage partnerships with complimentary businesses or organizations to enhance market reach and brand value.
  
  

Benefits

• Hybrid work.
  
• Equity Stake: 1% - 3% equity, vesting over 3 years with a 1-year cliff.
  
• Deferred Salary: Salary begins post-VC funding or seed round. Initial salary: (to be discussed), salary may be depending on experience and project complexity.
  
• Bonuses: Quarterly performance bonuses linked to individual and team goals.
  
• Stipend or mobilization fund to cover upfront work expenses.
  
• ​Access to professional development resources.