TBD, 8 hrs/daily

Key Responsibilities

Execute and improve Hardcover's inbound go-to-market strategy.
Research keywords, search demand, competitors, industries, and customer pain points.
Create, optimize, and publish SEO-focused landing pages, articles, FAQs, and industry content.
Manage and improve website content through WordPress and on-page SEO.
Monitor Google Search Console, analytics, rankings, traffic, and content performance.
Research customer conversations across Google, Reddit, LinkedIn, and relevant industry communities.
Identify new opportunities for content, lead generation, industries, niches, and acquisition channels.
Repurpose customer insights, sales conversations, and internal knowledge into useful content.
Support and execute GTM, demand-generation, and marketing experiments.
Track results, identify what works, and continuously improve campaigns and content.
Take ownership of projects and proactively identify opportunities to generate traffic, inquiries, and customers.

Qualifications

2+ years of experience in SEO, digital marketing, content marketing, growth marketing, or GTM operations.
Strong written and verbal English communication skills, with the ability to write for a U.S. business audience.
Experience with SEO, keyword research, content creation, and website optimization.
Familiarity with WordPress, Google Search Console, Google Analytics, and SEO tools.
Strong research, analytical, and problem-solving skills.
Comfortable using AI tools such as ChatGPT or Claude to improve productivity and research.
Highly organized, detail-oriented, and able to manage multiple projects independently.
Results-driven with a strong sense of ownership and initiative.
Comfortable learning new industries, technical topics, and tools quickly.
Willing to experiment, analyze results, and continuously improve.
Ability to identify opportunities without requiring constant direction.
Insurance experience is not required; willingness to learn the industry is essential.
Experience with Ahrefs, Semrush, Screaming Frog, CRM, automation, or reporting tools is a plus.