Growth Marketing Specialist (Paid Media Coordination)

Growth Marketing Specialist ( Paid Media Coordination) Work Arrangement Remote Monday to Friday, 09:00–18:00 Overtime may be required depending on business needs Salary: 5,000~8,000 USDT per month(Final compensation will be determined based on the candidate's experience and capabilities) Language :Fluent in both Mandarin and English Reporting Line: Project Lead Job Overview- This product is a U.S.-focused Sweepstakes platform. Its core user acquisition model relies on paid advertising to drive users to register and participate in sweepstakes campaigns. We are seeking a Growth Marketing Specialist to support user acquisition initiatives, with a primary focus on paid media coordination, project execution, performance tracking, and campaign review. This role will serve as a key point of contact between internal teams and external advertising agencies, overseas media-buying teams, and channel partners. The successful candidate will help plan paid media strategies, organize campaign requirements, coordinate internal resources, manage advertising projects, and continuously improve user acquisition, registration conversion, and overall acquisition efficiency through data analysis. This position does not require the candidate to independently manage every advertising account. However, the candidate must understand major advertising channels, paid media workflows, conversion funnels, core growth metrics, and campaign optimization principles. The candidate should also be able to translate business objectives into clear and actionable campaign requirements and drive both internal and external teams toward successful delivery. Key Responsibilities- 1. Agency and Media-Buying Team Coordination Manage daily communication with external advertising agencies, overseas media-buying teams, CPA affiliate networks, and other channel service providers. Support paid media campaigns across Facebook, Google, TikTok, Native Ads, Push Ads, and other relevant channels. Help define business objectives, target audiences, key selling points, budget allocation, campaign pacing, and key performance indicators. Clearly communicate campaign requirements to external partners and continuously track execution progress and delivery quality. Coordinate internal and external resources to ensure that campaign plans, creative requirements, launch schedules, and performance feedback are delivered smoothly. 2. Media Brief and Campaign Requirement Management Prepare and manage media briefs based on business objectives and growth plans. Media briefs may include target audiences, promoted products, core conversion actions, channel direction, budget range, creative requirements, landing page requirements, and performance indicators. Organize and manage campaign requirement documents, creative lists, project timelines, performance reports, and review materials across different paid media projects. Ensure all project information is complete, accurate, and continuously trackable. 3. Creative, Landing Page, and Conversion Funnel Coordination Work with design, product, CRM, data, and external media-buying teams to launch advertising creatives and landing pages. Coordinate the setup of forms, registration flows, tracking links, UTM parameters, and conversion events. Evaluate whether campaign creatives and landing pages align with promotional objectives, user understanding, and basic conversion principles. Provide optimization recommendations for creatives, audiences, landing pages, and conversion flows based on campaign performance and conversion data. This role is not primarily responsible for copywriting or localization, but the candidate must be able to assess basic creative quality and conversion effectiveness. 4. Campaign Performance Tracking and Review Regularly monitor paid media performance, including impressions, clicks, CTR, CVR, registrations, qualified leads, activation rate, CAC, CPA, ROI, LTV, and retention rate. Review and analyze performance reports provided by advertising agencies and media-buying teams. Identify data anomalies, channel-level differences, conversion issues, and potential optimization opportunities. Raise further analytical requests and recommend optimization directions based on campaign results. Conduct weekly, monthly, or project-based campaign reviews. Summarize campaign results, key issues, completed optimization actions, and recommendations for the next stage. 5. Budget, Timeline, and Campaign Pacing Management Manage and track campaign budgets, channel allocation, campaign cycles, project schedules, and milestone targets. Provide timely updates on budget spend, project progress, campaign performance, and potential risks. Support the team in determining whether adjustments are needed across channels, creatives, audiences, budgets, or overall campaign strategy. Ensure campaigns are launched and optimized according to the planned timeline. 6. U.S. Market and Competitor Research Continuously monitor the U.S. market, Sweepstakes industry trends, and competitor advertising activities. Research competitor creatives, landing pages, channel strategies, user acquisition methods, and growth case studies. Compile relevant market insights and campaign examples for internal teams and external media-buying partners. Stay updated on U.S. marketing compliance requirements, Sweepstakes regulations, and advertising platform policy changes. 7. Cross-Functional Collaboration Work closely with product, design, CRM, data, and operations teams. Ensure a smooth conversion journey from user acquisition and click-through to registration, activation, and retention. Drive cross-functional projects and continuously improve user acquisition efficiency and overall conversion rates. Qualifications- Bachelor's degree or above, preferably in Marketing, Business, Communications, Data Analytics, Internet Products, or a related field. At least 2 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, Paid Media, advertising operations, or user acquisition. Familiar with at least two to three major paid acquisition or growth channels, such as Google Ads, Meta Ads, TikTok Ads, Native Ads, Push Ads, and other programmatic or feed-based advertising channels. Understanding of at least two to three major paid acquisition or growth channels, such as Meta Ads, Google Ads, TikTok Ads, Native Ads, Push Ads, or other programmatic and feed-based advertising channels. Understanding of the basic user conversion funnel, from impressions and clicks to website visits, registrations, lead generation, and activation. Must have hands-on experience coordinating and working with advertising agencies, overseas media-buying teams, or CPA affiliate networks. Must have relevant industry experience in Sweepstakes, iGaming, or Affiliate Marketing. Must understand U.S. marketing compliance requirements, Sweepstakes regulations, and advertising platform policies. Strong paid media data analysis skills, with the ability to understand and analyze CTR, CVR, CAC, CPA, ROI, LTV, activation rate, and retention rate. Able to read and understand campaign reports provided by external partners and raise relevant questions and optimization recommendations based on the data. Proficient in Excel and Google Sheets, with basic data organization and analysis skills. Strong project management, execution, communication, coordination, and cross-functional collaboration skills. Able to break down business requirements clearly, track project progress, and drive external partners to deliver on time. Data-sensitive and results-oriented, with the ability to continuously follow up on campaign performance and conduct effective reviews. Fluent in Chinese and English, with the ability to read English-language advertising platform information, campaign reports, channel materials, and competitor information, and communicate effectively with overseas teams. Able to adapt to a fast-changing, multi-stakeholder working environment and independently drive projects forward. Qualifications- Experience managing paid media campaigns in the U.S. or other international markets. Experience in lead generation, cross-border products, SaaS, AI products, mobile applications, consumer internet products, or subscription-based growth. Hands-on experience managing either small-scale or high-budget advertising campaigns. Familiarity with advertising account structures, creative testing, audience testing, and campaign optimization logic. Familiarity with data and marketing tools such as GA4, AppsFlyer, Adjust, RedTrack, Voluum, Looker Studio, and Notion. Understanding of the AARRR growth model, funnel analysis, product-led growth, or Conversion Rate Optimization. Experience with landing page A/B testing. Familiarity with UTM parameters, tracking links, conversion events, and conversion tracking setup. Experience building dashboards or using basic SQL. Able to independently conduct campaign reviews and provide clear, actionable optimization recommendations. Key Performance Indicators(KPI)- On-time campaign launch rate Agency and media-buying team coordination efficiency and delivery quality New user registrations and Sweepstakes participant volume Number of qualified users and high-quality leads Customer Acquisition Cost Cost per Acquisition Advertising and channel conversion rate User activation rate Campaign budget execution Return on Investment Campaign review quality Implementation rate of optimization recommendations and improvement actions The Ideal Candidate- You do not need to be the most senior hands-on media buyer, but you must genuinely understand the core principles of paid media and user growth. You should know how to translate business objectives into clear, actionable campaign requirements. You care about why each campaign succeeds or fails. You are able to identify issues through data and continuously drive improvements across channels, audiences, creatives, landing pages, and the overall conversion funnel. You have strong Chinese and English communication skills and can accurately communicate information, track results, and drive growth objectives across internal teams, overseas advertising agencies, media-buying teams, and affiliate networks. Application- Please submit your resume and, where possible, include relevant experience or examples covering the following areas: Previous Paid Media or Growth Marketing projects Experience coordinating with advertising agencies, overseas media-buying teams, or affiliate networks Experience related to the U.S. market, Sweepstakes, iGaming, or Affiliate Marketing Channel and audience testing case studies Advertising data analysis or campaign review examples User growth or conversion rate optimization projects Key Hiring Criteria- Must have experience in Sweepstakes, iGaming, or Affiliate Marketing . Must have hands-on experience working with advertising agencies, overseas media-buying teams, or CPA Affiliate Networks . Must understand U.S. marketing compliance requirements, Sweepstakes regulations, and advertising policies across major platforms (Meta, Google, TikTok, etc.) . Familiar with at least 2–3 major paid acquisition channels and able to analyze key performance metrics such as CTR, CVR, CPA, CAC, ROI, and LTV .