Growth Product Lead (Web)

We are looking for a strong Growth Product Manager / Web Growth Product Lead to help scale a fast-growing consumer subscription product from its current stage toward significantly larger revenue and user scale.
The product already has meaningful traction, and the next stage of growth will rely heavily on web acquisition and monetisation funnels - bringing users through web experiences, converting them to paid subscribers, and then driving activation, engagement and retention across the product.
This is not a traditional roadmap/delivery Product Manager role. We are looking for someone who has personally owned growth and monetisation outcomes and can clearly connect their work to measurable business results.

What you’ll own

• Build and optimise web acquisition and subscription funnels from first touch to payment and activation.
• Own the full monetisation journey: landing pages, quizzes/onboarding, pricing, offers, checkout, upsells and conversion to paid.
• Develop and run a high-velocity experimentation program across the funnel.
• Identify the biggest growth opportunities through funnel analysis, user behaviour, and unit economics.
• Work on conversion, ARPU/ARPPU, LTV, retention, churn and subscription revenue.
• Partner closely with performance marketing / UA, design, engineering, analytics and creative teams.
• Improve the transition from web subscriber to mobile product user, including activation and retention.
• Build hypotheses, prioritise experiments and make decisions based on measurable business impact.
• Go deep into the product and customer journey rather than operating only at the roadmap level.

What we’re looking for

• Strong experience in B2C consumer subscription products.
• Proven hands-on experience with web funnels and web monetisation.
• Experience owning or materially influencing revenue, conversion, retention or LTV.
• Strong understanding of:
  • web-to-app / web subscription funnels;
  • landing pages and checkout flows;
  • pricing and offer strategy;
  • paywalls and subscription mechanics;
  • A/B testing and experimentation;
  • retention and churn;
  • unit economics and funnel analytics.
• A track record of concrete, measurable results - we want to understand what you personally changed and what metric moved as a result.
• Strong analytical and data-driven approach.
• Ability to work hands-on across product, growth, marketing, design and analytics.
• High ownership, entrepreneurial mindset and comfort working in an early-stage environment.

Strong advantage

• Experience in utilities or adjacent consumer subscription categories.
• Background in companies with strong web subscription businesses.
• Experience scaling products at meaningful revenue levels.
• Experience with both web and mobile subscription journeys.
• Performance marketing / UA / CRO / PMM background in addition to product.
• Experience working with AI-powered consumer products.

What success could look like

In the first months, we would expect you to:

• deeply understand the existing funnel, product and customer behaviour;
• identify the biggest conversion and monetisation opportunities;
• build an experimentation roadmap;
• launch and iterate web funnel improvements;
• demonstrate measurable impact on conversion, revenue, retention or LTV.

Format

Full-time is preferred, but we are open to discussing a part-time start with an exceptionally strong candidate.

We look forward to receiving your CV and learning more about your experience!

Dear Candidates, due to a high volume of applications, only selected candidates will be contacted for interviews. We appreciate your understanding. Thank you for considering a career with us.