Growth Specialist (Senior UA & Growth)

Growth Specialist (Paid UA) - Game/ Edtech Industry

Our client is hiring a senior, hands-on Growth Specialist to own paid user acquisition end-to-end. Sitting at the intersection of performance marketing, creative strategy, and hybrid monetization (subscription + ads), you will run campaigns daily, optimize for high-value in-app events, and turn spend into weekly product and revenue learnings.

This is a senior individual-contributor role in an early-stage startup. You will set direction, navigate ambiguity, and build the foundational growth engine that paves the way for post-PMF team building and global scaling.

What You'll Do

• Paid Acquisition: Daily management, scaling, and optimization across Meta and Google App Campaigns (AEO/tCPA), expanding into TikTok, Apple Search Ads, and ad networks (AppLovin, Unity, Moloco, Liftoff).
• Creative Machine: Own a continuous concept and hook pipeline. Run weekly structured iteration cycles, test single variables, and manage fatigue per network.
• Monetization & Quality Alignment: Optimize on an event ladder (activation depth, ad revenue, subscription intent) rather than raw install volume. Set R1/R7 retention guardrails.
• Measurement & Data: Own naming taxonomy and data reconciliation across MMPs (AppsFlyer/Adjust/Branch) and analytics tools. Publish a succinct weekly growth memo on learnings, spend, and decisions.
• AI-Assisted Execution: Integrate AI workflows for creative angle research, brief drafting, SQL/Python analysis, and reporting automation while applying critical growth judgment.
• Cross-Functional Ownership: Partner with Product, Design, and Leadership to align the Ad $\rightarrow$ Store $\rightarrow$ In-App onboarding promise.

What We're Looking For

• Experience: 5–8+ years in mobile user acquisition with proven spend ownership, ideally in subscription, edtech, or hybrid-monetized mobile apps.
• Channel Mastery: Expert-level execution on Meta and Google App Campaigns, plus hands-on experience scaling on programmatic and ROAS networks.
• Cohort-First Mindset: Ability to diagnose CPI vs. CVR vs. cohort quality issues and evaluate retention/revenue trade-offs.
• Technical & Analytics Skills: Hands-on experience with MMPs, product analytics (Mixpanel/Firebase/GA4), and writing SQL or spreadsheet modeling to answer your own data questions.
• AI Proficiency: Clear, repeatable AI workflows that measurably speed up analysis, creative development, and operations.
• Language: Professional fluency in English and Vietnamese.

Nice to Have

• Experience sourcing, briefing, and leveraging creators/UGC for Spark/Whitelisted performance ads.
• Experience building or moderating online communities (TikTok, Reels, Shorts, Discord, Zalo, Reddit).
• Personal interest in music, education, or creative tech.

Location: Ho Chi Minh City, Vietnam (Hybrid / On-site)