Growth Strategist – Paid Media (Meta & Google Ads)

Monthly salary: R 65 000 - R95 000 (Dependent on experience and negotiable)

Full time UK Time zone

Fully Remote

About Pontifex

Pontifex Digital helps B2B, SaaS, healthcare, legal, and ecommerce brands get found, not just on Google, but everywhere buyers now search, including ChatGPT, Perplexity, Gemini, and Reddit. We run three disciplines as one system: Search Engine Optimization, Answer Engine Optimization, and Reddit marketing. Our clients don't just rank; they get cited as the answer.

About Denteel

Denteel is our fast-growing marketing agency helping dental practices attract high-value patients, streamline bookings, and scale profitably.

We don’t just run ads - we deliver a full, end-to-end patient acquisition system that blends conversion-focused creative, high-performance funnels, and a disciplined follow-up engine to produce predictable, measurable growth for our clients.

Now, we’re looking for a Growth Strategist to own the performance, direction, and client communication across multiple accounts. You’ll act as the strategic lead - diagnosing bottlenecks, setting weekly priorities, driving creative testing, and ensuring all internal teams deliver on time and to standard. You will be the primary point of contact for clients, guiding them with confidence, clarity, and strong commercial instincts.

This is a high-impact role for someone who loves performance, understands what drives CAC, and thrives on accountability, ownership, and clear strategic direction.

What you'll be doing

Performance & Strategy

• Own CAC (Cost of acquiring a new customer), CPL (Cost per lead), ROAS (Return on Ad Spend), and overall account performance primarily across Meta (and Google).
• Analyze weekly performance to identify bottlenecks in creative, targeting, funnel, or follow-up systems.
• Build and execute testing roadmaps that improve cost per acquisition and scale client growth.
• Translate data into clear, actionable recommendations for clients and internal teams.

Client Leadership

• Able to onboard clients smoothly, with authority and competence.
• Lead weekly or monthly client calls, providing expert insight, clear direction, and strong expectation-setting.
• Communicate strategy, results, and next steps in a way that builds trust and confidence.
• Proactively identify risks and take action before they become problems.

Creative Direction

• Decide which hooks, angles, and creative concepts need to be tested next.
• Collaborate with Creative Strategists to refine scripts, angles, and formats before production.
• Review creative output to ensure it aligns with performance goals before launch.
• Review video editor outputs against performance KPIs (e.g., hook rate, hold rate, outbound CTR, Conversion Rate) to evaluate creatives on Meta.

Project & Workflow Management

• Set weekly internal priorities for editors, designers, and creative.
• Create tasks with clear context and expected outcomes.
• Ensure landing pages, creatives, and follow-up systems are delivered on time.
• Maintain a smooth, predictable workflow across all departments.

Funnel & Landing Page Oversight

• Ensure landing pages match the messaging and creative being tested.
• Suggest CRO improvements based on performance data.
• Coordinate with developers or designers when edits are needed.

What we're looking for

Essential Experience

• 2–5 years in performance marketing, paid media, or growth strategy.
• Proven ability to optimize CAC and scale campaigns.
• Strong understanding of Meta (ideally Google Ads) to effectively manage media buyers and speak the language of performance marketing and media buying.
• Experience in the dental or healthcare industry highly beneficial.

Skills & Traits

• Strong analytical thinker with excellent judgment.
• Confident communicator who can lead client conversations (spoken or written) with authority.
• Highly organized, structured, and proactive.
• Understands creative psychology, testing frameworks, and funnel optimization.
• Comfortable managing multiple accounts, deadlines, and internal workflows.
• Takes ownership - no excuses, no hand-holding, no passing the buck.

Requirements:

• Excellent written and spoken English communication skills required.
• Available to work in UK business hours.
• Own laptop with a minimum i5 32GB RAM
• High internet speed with a minimum 50 MG line
• Noise cancelling headset.
• Can start within 2-4 weeks (Beneficial).

Success in this role

6 Months

• You’re confidently leading strategy and communication across all assigned accounts.
• Your testing roadmap is driving measurable improvements in CAC and lead quality.
• Creative and internal teams are aligned with your direction and weekly priorities.
• Clients trust your judgment and see you as their primary growth partner.

12 Months

• You’re driving performance across multiple high-spend accounts.
• You’ve developed predictable systems for testing, reporting, and workflow management.
• Your decisions are directly contributing to client retention and account growth.
• You’re improving internal processes and elevating the performance of your accounts.

18 Months

• You’re mentoring junior strategists and shaping how Pontifex runs its growth operations.
• You’re leading some of the agency’s most complex and high-value accounts.
• You’re influencing creative direction, funnel frameworks, and performance philosophy.
• You’re playing a central role in scaling Pontifex’s service delivery.

Why join Pontifex?

World-class clients

You'll be working with some of the fastest-growing B2B, SaaS, healthcare, dental, legal, and ecommerce brands.

Real ownership

You’re not a “media buyer.” You’re the strategic lead, driving results, directing creative, and shaping account outcomes.

High-performance environment

Surrounded by elite editors, creatives, and strategists who care about results and craft.

Clear progression path

As we scale, you'll have opportunities to move into senior strategist, lead strategist, or department head roles.

Remote-first

Work from anywhere while staying connected to a fast-moving, disciplined, and high-accountability team.

Please include your CV along with a short portfolio or 2-3 case studies of paid social/growth campaigns you've personally led (metrics and results welcome - client names can be anonymized if needed)

As part of your application, please ensure you have completed the google form prescreening: https://docs.google.com/forms/d/e/1FAIpQLScDLK13VFbHST_jYXCkvK9Q7SC67_4zt_Nx6OuW50oCEMMzGA/viewform?usp=publish-editor