Paid Media Manager | Google & Meta Ads

📍 Cape Town (Remote)

💰 R600,000 – R720,000 per year

🚀 Own paid media performance for a growing UK lead generation agency

🎯 Turn ad spend into qualified leads, appointments and customers

Role Overview

A growing UK-based lead generation agency is looking for a Paid Media Manager to take ownership of paid advertising across a varied portfolio of service-based clients.

You will manage and improve campaigns across Google Ads and Meta Ads, with a strong focus on profitable lead generation rather than surface-level platform metrics. The role gives you broad ownership across campaign strategy, creative testing, conversion tracking, landing-page performance and the quality of leads generated through to appointments and customers.

Key Responsibilities

• Build, manage and optimise Google Ads and Meta Ads campaigns across multiple client accounts.
• Carry out keyword, competitor and audience research, and structure campaigns for efficient budget deployment.
• Test ad copy, creative angles, audiences, hooks and offers to improve conversion rates and lead quality.
• Monitor CPL, conversion rates and downstream sales outcomes, identifying wasted spend and opportunities to scale.
• Maintain accurate conversion tracking and use CRM and client sales data to understand what happens after a lead is generated.
• Review landing pages and work with content and web teams on creative and conversion improvements.
• Produce clear client performance updates with practical recommendations and next-step testing plans.

Qualifications & Experience

• Hands-on experience managing both Google Ads and Meta Ads, ideally across lead generation campaigns.
• Strong understanding of conversion tracking, attribution and campaign analytics.
• Experience managing multiple client accounts and making budget decisions based on performance data.
• Ability to diagnose underperforming campaigns and turn findings into a clear optimisation plan.
• Working knowledge of landing-page conversion principles and the relationship between lead volume, lead quality and commercial outcomes.
• Experience with tools such as Google Tag Manager, GA4, Meta Pixel or Conversions API, CRM platforms, Looker Studio, call tracking or offline conversion tracking would be beneficial.
• Comfortable communicating campaign performance and strategic recommendations clearly to clients and internal teams.

Salary & Benefits

• R600,000 – R720,000 per year
• UK working hours