GTM and Visibility Lead

Role Purpose

Translate Home Business marketing direction into locally relevant GTM activities and consistent physical visibility across priority FTTH and FWA markets.

Scope of Work

1. Local GTM Planning — Create Circle activation and visibility plans reflecting product readiness, target areas and national priorities.
2. Market Mapping — Prioritize addressable neighborhoods, commercial touchpoints and competitive hotspots.
3. Visibility Execution — Coordinate POSM, local signage, outlets and approved marketing touchpoints.
4. Campaign Deployment — Execute approved campaigns with vendors and functional teams to brand and timing standards.
5. Sales Alignment — Support acquisition priorities through targeted GTM and lead-generating touchpoints.
6. Performance Review — Track completion, visibility coverage, lead support and budget efficiency.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Operations or a related discipline, or equivalent relevant professional experience. Experience in trade marketing, GTM execution, local brand activation or consumer services
• Campaign coordination; market mapping; vendor management; performance tracking. Strong spreadsheet, presentation and reporting literacy appropriate to the role.
• Ownership and follow-through; clear communication; collaboration across functions; analytical problem-solving; customer and commercial orientation. Leadership and decision complexity should be assessed in proportion to actual role scope.