We are seeking a Lead Generation and Outreach Specialist to help our clients book interviews with their dream guests and podcasts.
This unique role blends elements of marketing, sales, and client success. You’ll need to be able to identify quality leads (marketing), deliver a compelling offer that makes them say yes (sales), and provide an exceptional experience for them that builds strong brand affinity (client success). By strategically identifying, vetting, and securing top-tier placements, this role has a massive impact on our clients’ ability to create engaging, high-quality content that attracts and retains listeners, and builds their brands.
In addition, you’ll pitch our clients to other popular podcasts. You will identify potential podcasts, obtain approvals from our clients, build and manage email campaigns, and coordinate scheduling between time zones.
Responsibilities
- Conduct detailed research to find potential guests who align with the podcast’s themes and target audience.
- Secure guest appearances for clients on top podcasts, expanding their influence and audience reach.
- Develop personalized outreach campaigns, including compelling email pitches and strategic follow-up sequences, to secure guest and podcast bookings.
- Monitor social media platforms to stay informed about notable trends and influencers in relevant fields such as entrepreneurship, self-improvement, and marketing.
- Demonstrate high emotional intelligence and cultural competence in all interactions.
- Stay updated on the latest tools, techniques, and strategies in lead generation and email marketing.
- Maintain accurate booking records, track key performance indicators (KPIs) to measure outreach effectiveness, and provide daily updates on progress and booking developments.
- Manage scheduling, virtual or in-person recording studios, and calendar invites. Confirm guest details, recording logistics, tech checks, and any specific promotional requests.
- Support episode release coordination when needed, including promotional timing, launch dates, book releases, and other relevant milestones.
- Prepare briefing documents for the guest and ensure hosts receive required media kits, headshots, bios, and talking points.
- Cultivate long-term, mutually beneficial relationships with podcast hosts and networks to secure repeat or priority bookings.
Results
- Meet or exceed all contractual booking commitments for each client within the agreed engagement period.
- Consistently meet or exceed daily prospecting and research targets.
- Achieve an agreed success rate in booking high-profile guests through personalized and persuasive email pitches.
- Efficiently manage and coordinate schedules for podcast shows simultaneously, ensuring zero scheduling conflicts and timely updates.
- Ensure all confirmed guests receive accurate invites, reminders, and pre-interview details without scheduling conflicts.
- Maintain accurate and up-to-date records across multiple spreadsheets, improving data accuracy.
- Manage email inbox with a 98% response rate within 24 hours, ensuring prompt and professional communication.
- Based on client approvals, send emails to new potential guests each week.
Requirements
- 1+ years e-commerce, sales, marketing, lead generation, or copywriting experience.
- 1–5+ years total work experience.
- High standards for the quality of your work and the work of others.
- Must be able to work between ET/PT hours and be responsive in a fast-paced environment.
- Extremely organized. Loves efficiently planning and organizing many projects and tasks.
- Follow through on commitments. Demonstrates tenacity and willingness to go the distance to get something done.
- Proactive problem-solving. Takes pride in proactively solving problems and asks for help when needed.
- Meticulous attention to detail; does not let important details slip through the cracks. Able to follow instructions and delicate processes with minimal mistakes.
- Obsessed with efficiency, automation, and making things work better. Despises feeling like their time is being wasted or used inefficiently.
- Disciplined in their execution of recurring tasks, big and small (daily, weekly, monthly, quarterly, etc.).
- Driven, ambitious, and professionally focused. Takes work seriously while also being relaxed and flexible.
- Intellectual. Thinks interdisciplinarily. Loves learning new things and is comfortable flexing across many business departments.
- Thrives in a fast-paced environment with an openness to change in response to shifting business demands.
- Extreme ownership; takes personal responsibility for all outcomes they have a stake in.
- Basic understanding of audio and video production is an advantage.
Communication Expectations
- Exceptional English skills. Deep respect for clarity and syntax of all communications, especially written.
- Responsive, able to manage many lines of communication simultaneously.
- Is not okay with letting communications sit unanswered for more than 24 hours.
- Comfortable being disagreeable and can do so professionally. Is comfortable challenging ideas when they think something is wrong.
Salary & Benefits
- Competitive salary
- Remote work
- Flexible PTO
- Medical benefits
- Employee growth plans
- Skill development
- Personal development (reimbursement for books, courses, etc.)
- Choice to recognize US holidays or local holidays for international team members
- Paid maternity leave
- Interaction with company owners
Company Values
- Scrappy Hustlers – Industrious, creative, resourceful; can do a lot with a little.
- Right the First Time – High standards. We earn trust by delivering on-time and at the highest standard. If we don’t do it right, we do it twice.
- Just Whales – Focus on the highest-leverage priorities; don’t get distracted by small fish. We only swim with the whales to make BIG WAVES.
- Step on the Gas – Move fast, make decisions, get shit done.
- We Win – Team-focused, generous with time and energy, thrives on feedback, supports others to do and be their best.
About YAP Media
YAP Media (yapmedia.com) is the #1 self-improvement podcast network and social media agency that helps top entrepreneurs, authors, executives, coaches, and thought leaders build influential personal brands, grow engaged audiences, and monetize their content.
We produce and manage leading business, entrepreneurship, personal development, and lifestyle podcasts, including Young and Profiting with Hala Taha, one of the top-ranked business and entrepreneurship podcasts globally. Through our services, we help our clients expand their reach, build authority, and turn their expertise into powerful media platforms.
Our clients include top podcasters, bestselling authors, founders, executives, and public figures who reach millions and regularly rank at the top of their categories. We are a fully remote global team of 50+ people across the United States, Argentina, Nigeria, Turkey, India, the Philippines, and beyond.