Wayzen
is a specialized
software solutions provider
and
technology partner
dedicated to the
iGaming industry
. Established on more than a decade of hands-on technical experience, the company develops, maintains, and scales high-performance casino and sportsbook platform solutions from scratch.
Based in
Tbilisi
, Wayzen operates as a
human-centric tech company
that bridges the gap between complex software engineering and real business outcomes. Our team provides a sophisticated,
API-driven engine
designed to support the global evolution of iGaming through the mastery of technical complexity.
We are looking for an experienced, data-driven, hands-on leader for the role of Head of Acquisition.
Role Overview
The Head of User Acquisition is responsible for driving player growth and scaling customer acquisition across multiple channels and markets. This role leads the overall acquisition strategy, manages performance marketing activities, and ensures sustainable growth through data-driven decision-making and optimization.
The position oversees paid media, affiliate marketing, influencer partnerships, and other traffic channels with a strong focus on ROI, player quality, retention, and lifetime value. The role works closely with CRM, Product, Analytics, and Retention teams to improve conversion funnels, onboarding experience, and long-term player engagement.
The ideal candidate combines strong analytical capabilities with hands-on acquisition expertise and leadership skills, staying ahead of iGaming market trends, competitor activities, and emerging acquisition opportunities while ensuring compliance across all operational markets.
Job Type:
Full-time
Work Model:
Hybrid (4 days in-office, 1 day remote)
Location: Tbilisi, Saburtalo
Amazing professional experience at Innovative Tech company
working hours: 10:30 AM to 19:00 PM
The chance to have a real impact in a fast-growing industry.
All the freedom and autonomy you can handle.
Amazing startup-minded colleagues and culture.
Health insurance
Fitpass
Performance-based bonus system
Gamification spirit
Competitive salary.
Key Responsibilities:
Own and execute the
global user acquisition strategy
across paid, organic, and partnership channels
Scale acquisition through
Paid Media
(Google, Meta, Programmatic, PPC),
Affiliates
,
Influencers
, and other performance channels
Manage and optimize
large marketing budgets
with a strong focus on ROI, CPA, LTV, and retention quality
Lead, mentor, and develop the
Acquisition / Performance Marketing team
Work closely with
CRM and Retention teams
to ensure traffic quality and lifetime value growth
Analyze performance using advanced analytics, attribution models, and cohort analysis
Test, iterate, and optimize creatives, funnels, landing pages, and onboarding flows
Stay ahead of
iGaming market trends
, competitors, and acquisition innovations
Ensure compliance with local regulations and platform policies across markets
Requirements:
5+ years of experience in
performance marketing / user acquisition
, ideally within
iGaming, betting, or gaming
Proven experience in a
Head / Lead / Senior Manager
acquisition role
Strong hands-on expertise with
paid acquisition channels
and affiliate marketing
Deep understanding of
metrics
: CPA, LTV, ARPU, ROAS, churn, cohort performance
Data-driven mindset with excellent analytical and decision-making skills
Leadership experience with the ability to scale and inspire teams
Strong communication skills and stakeholder management experience
Knowledge of attribution tools, BI platforms, and tracking systems
Background in fast-growth or international iGaming brands
Fluency in English (additional languages are a plus)
Interested? We’d love to hear from you!
Deadline: June 1, 2026