Head of AI & Business Transformation

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards.

Role Overview

Rho Nutrition is looking for a highly entrepreneurial AI leader to help build the next generation of our company.
You will play a central role in shaping and executing Rho’s AI strategy and building AI into how we operate across the business. You will develop our AI vision, roadmap, and operating model while partnering across functions to identify and implement high-impact opportunities.

This is not simply a strategy role. We are looking for someone who can translate rapidly evolving AI capabilities into practical business applications and drive them from idea through implementation.

The goal: make Rho one of the most AI-native consumer companies in the world.

• Own and continuously refine Rho’s AI strategy, including long-term vision, capability roadmap, prioritization, resourcing, and success metrics.
• Build and run Rho’s AI operating model, including governance, technology stack, vendor strategy, stakeholder alignment, and company-wide adoption.
• Partner with leaders across Growth, Creative, E-commerce, CX, Finance, Operations, Retail, Product Development, and Technology to identify where AI can unlock growth, efficiency, or step-change capabilities.
• Drive AI initiatives end-to-end — identifying use cases, building or selecting solutions, leading pilots, managing partners, and ensuring successful rollout and adoption.
• Build AI-powered workflows, agents, automations, and internal tools that increase the speed and leverage of teams across Rho.
• Help transform Rho’s Growth and Creative engine through AI-powered analysis, content creation, experimentation, personalization, and performance optimization.
• Lead Rho’s AI visibility and Generative Engine Optimization (GEO) strategy, improving how Rho and its products are discovered and recommended across ChatGPT, Gemini, Claude, Perplexity, Google AI, and emerging platforms.
• Identify opportunities to apply AI across CX, e-commerce, retention, forecasting, analytics, finance, operations, supply chain, and product innovation.
• Develop training, playbooks, and systems that raise AI fluency across the organization and enable teams to confidently incorporate AI into their everyday work.
• Measure and report the business and financial impact of AI initiatives.
• Maintain a strong external pulse on frontier models, agents, creative platforms, advertising technology, emerging tools, and AI-native consumer companies — quickly identifying what matters for Rho and what does not.
• Partner directly with senior leadership on high-impact strategic initiatives and help answer some of the company’s most important business questions.

Required Qualifications and Experience

• 4+ years of experience across consumer technology, CPG, DTC, e-commerce, growth, digital transformation, product, analytics, AI, or related fields.
• Meaningful experience inside or closely supporting a scaled consumer brand, with a strong preference for CPG, DTC, or e-commerce experience.
• Demonstrated experience implementing AI solutions that produced measurable commercial or operational results.
• Hands-on fluency with modern AI models, agents, automation platforms, APIs, creative tools, and the rapidly evolving AI ecosystem.
• Strong understanding of DTC and consumer economics, including acquisition, conversion, retention, LTV, and profitability.
• Ability to understand problems across very different business functions and translate emerging technology into practical solutions.
• Strong analytical and quantitative skills with the ability to turn data into insights and action.
• Self-starter who can independently take an opportunity from idea through implementation.
• Strong cross-functional leader who can drive alignment and accountability without relying on organizational authority.
• Excellent communicator who is comfortable working with founders, senior leadership, technical teams, external partners, and individual contributors.
• Ability to operate in ambiguity, learn extraordinarily quickly, and continuously adapt as AI capabilities evolve.
• Deep curiosity and a natural instinct to question existing processes and ask: “Why are we still doing this manually?”.

What Does Success Look Like in This Role

Within your first year, Rho should operate materially differently because you joined.

AI should be embedded across the organization, with measurable improvements in growth, creative velocity, customer experience, productivity, decision-making, operational efficiency, and Rho’s visibility across AI-driven discovery.

This role is ultimately about organizational leverage — using AI to help Rho move faster, make better decisions, and accomplish significantly more without simply adding more people.

At Rho Nutrition, you’ll be part of a team that is passionate about helping people live healthier, stronger lives through evidence-based nutrition. We believe great work happens when talented people are empowered to innovate, collaborate, and grow. Joining Rho means contributing to a mission-driven company that values integrity, curiosity, and continuous improvement—while giving you the opportunity to make a real impact on the health and performance of the communities we serve. If you’re motivated by purpose and excited to work alongside people who care deeply about results and relationships, Rho Nutrition is a place where your work truly matters.