Head of Brand

💥 Head of Brand

💥 Netherlands | Remote

💥 Up to €10k a month | DOE

💥 Full-time | Long-term Contract Opportunity

ThePlaceToBe are delighted to be partnering with an ambitious, fast-growing international consumer brand on an exciting Head of Brand opportunity.

This is a chance to join a business at a pivotal stage of growth, taking an established direct-to-consumer brand into its next chapter as it builds a bigger presence across ecommerce, retail and international markets.

About the role...

This is a role for a true brand builder who understands that great branding goes far beyond a logo or a campaign. It's about creating desire, building trust and driving commercial growth.

You'll own the brand strategy and creative direction, leading everything from positioning and integrated campaigns to product launches, retail experiences and partnerships. You'll be equally comfortable developing the bigger picture and getting hands-on to bring ambitious ideas to life.

What you'll be doing day to day...

• Own and evolve the brand positioning, identity and messaging across international markets and channels.
• Lead integrated campaigns, seasonal launches and product collaborations that build awareness, drive engagement and deliver commercial results.
• Bring the brand into the real world through experiential activations, PR stunts, out-of-home advertising, retail experiences and partnerships.
• Shape packaging, shopper marketing and creative direction to ensure the brand stands out across digital and physical retail.
• Work closely with Growth, Ecommerce, Product and Retention teams to connect brand-building with performance and customer acquisition.
• Build and lead a high-performing brand team, manage agency partners and use consumer insights to guide strategy and measure impact.

About you...

You're a commercially minded brand leader with a creative edge. You love building brands that people genuinely connect with, but you also understand the numbers behind successful brand investment.

You're as comfortable setting the strategic direction as you are challenging creative work, developing new ideas and getting stuck into execution.

What we're looking for...

• 5+ years' experience in brand leadership within a high-growth consumer or omnichannel business.
• Experience in a product-led category where sensory experience and product ritual influence purchasing, such as beauty, fragrance, personal care, food and drink or home care.
• A track record of leading product launches, seasonal collections, integrated campaigns and brand collaborations.
• Strong understanding of DTC, ecommerce and performance marketing, with the ability to connect brand activity to commercial results.
• Experience developing distinctive brand identities, packaging and retail activations that stand out and attract consumers.
• Proven experience leading teams, managing agencies and budgets, and using consumer insights to inform brand strategy.

What's in it for you...

• The opportunity to shape the next stage of growth for an ambitious international consumer brand.
• Real ownership of brand strategy, creative direction and investment.
• The freedom to develop distinctive campaigns, partnerships and real-world brand experiences.
• The opportunity to build and lead a brand team with genuine influence across the business.
• A role combining creativity, innovation and commercial impact within a fast-moving environment.

Sound like you? Or interested in having a chat about your next career move? Get in touch 💌