Head of Brand

Vilgain makes high-quality food - clean, functional ingredients, no shortcuts, no filler additives. We’re 700+ people across Prague, Brno and London, already selling in 12+ markets across Europe, the UK, the US and beyond. We’re on a mission to change how people think about food, and we’re growing fast to do it - expanding internationally and building a company where people have a real say in what we make and how we make it, not just a seat at the table.

About the team

You’ll join Marketing and report directly to our CEO, taking ownership of Vilgain’s global brand strategy and its execution across international markets.

You’ll lead a team of 14 people, including 3 direct reports, overseeing three key areas:

• Product Marketing & PR – product positioning, launches, brand storytelling and earned media

• Influencer Marketing – creator strategy, partnerships and organic brand exposure

• Social Media Marketing – content strategy and organic audience growth

You’ll work closely with Creative, Product/R&D, Performance Marketing and local country teams.

Your mission 🎯

You can’t buy a brand people love with ads alone. You build it through great content, the right creators, strong product stories and moments people want to talk about. That’s your job. You’ll own Vilgain’s global brand strategy, define its direction at HQ level and lead its execution across international markets, including the UK, US, Germany, Poland, Romania and Hungary. You’ll turn strategy into impactful campaigns, successful product launches and measurable brand growth.

What will you do?

• Own our brand strategy: Define and build Vilgain’s brand strategy at HQ level in the Czech Republic, setting clear positioning, direction and priorities.

• Drive international brand execution: Work closely with internal teams and country managers to implement the HQ strategy across international markets, ensuring consistency while adapting to local audiences.

• Lead three marketing functions: Set direction, develop your teams and drive execution across Product Marketing & PR, Influencer Marketing and Social Media Marketing.

• Own new product launches: Lead positioning, go-to-market strategy, campaigns and performance evaluation in collaboration with Product/R&D and Creative.

• Grow organic brand awareness: Build relevance through content, creators, earned media, communities and brand activations.

• Connect brand with business goals: Align brand initiatives with commercial priorities and international growth.

• Own brand performance: Set KPIs, track results across markets and report directly to the CEO on performance, priorities and opportunities.

What do we expect from you?

• You’ve built and scaled a consumer brand, ideally in food, FMCG, wellness, lifestyle or a fast-growing DTC business.

• You combine strong brand strategy with hands-on execution and can turn ideas into measurable results.

• You’ve successfully led multidisciplinary marketing teams and know how to develop people, set priorities and drive accountability.

• You have a proven track record of successful product launches and brand campaigns.

• You understand organic brand growth through social media, creators, PR and community building.

• You’ve worked across international markets, balancing global consistency with local relevance.

• You bring creative excellence, commercial thinking and strong organizational skills.

• You’re comfortable making decisions independently, managing multiple priorities and working directly with senior leadership.

• You’re fluent in Czech and English.

How will we measure success?

• Brand awareness & branded search: Growth in brand recognition across priority markets.

• Organic audience growth & engagement: More relevant people following, engaging with and talking about Vilgain.

• Earned media & brand exposure: Quality and reach of organic media coverage and creator mentions.

• Product launch performance: Timely launches delivering agreed brand and commercial objectives.

• International brand consistency: Successful execution of one brand strategy across local markets.

• Team performance: Clear priorities, strong collaboration and consistent delivery.

Your first 3 months

By the end of your first three months, you’ll assess our current brand positioning and performance, identify key growth opportunities and define clear strategic priorities across markets.

You’ll align your three teams around a shared direction, establish KPIs and an integrated brand and product launch calendar, and take ownership of upcoming launches and campaigns.

What we offer

You’ll get real ownership from day one, not just a seat at the table. We’re a fast-growing, international company where good work gets seen and good decisions carry weight. We’re building something that matters, and you’ll feel that from your first week.

Sound like you? We’d love to hear from you.