Head of Brand & Creative

Head of Brand & Creative | WNRS

Build the brand that sets a new standard for football management.

Location: UK-based, working remotely with meetings in Manchester and surrounding areas, plus regular travel.

Employment: Full-time.

Reporting to: Founder & CEO.

Remuneration: Competitive senior leadership package reflecting experience, capability and scope. Director-level appointment considered for an exceptional candidate.

The ambition

A football career contains far more than its public milestones.

Behind every breakthrough are years of work, difficult decisions, setbacks and conviction. There are personalities to understand, perspectives to share and stories that deserve to be told properly.

WNRS is a football management company with an ambition to represent the world’s best talent. We believe the quality of our brand, storytelling and creative work should reflect the standards we set for the careers we help manage.

We want to build a distinctive brand at the intersection of football, sport and wider culture. One recognised not simply for the talent it represents, but for its ideas, its creative standards and its point of view.

Our ambition is to challenge expectations of what a modern football management company can be: creating work that resonates beyond the game, building meaningful cultural connections and establishing WNRS as a brand in its own right.

We want to create work that makes people feel something. Stories that reveal character. Campaigns that capture attention. Ideas that give people a reason to engage with WNRS, its clients and the world around them.

We are looking for an experienced Head of Brand & Creative to help shape that future.

The opportunity to build

This is a formative leadership appointment.

Working directly with the founder, you will influence how WNRS develops its identity, communicates its beliefs and presents its talent to the world. You will build the creative capability behind that ambition: the strategy, the people, the partnerships and the standards.

There is an established vision and a clear appetite to develop it. We want your expertise to move it forward.

You may already lead work within a sports, lifestyle, technology or entertainment brand. You may have built your reputation in an agency, cultural platform or independent practice. What matters is your ability to connect strategic thinking, exceptional taste and disciplined execution – and your desire to take ownership of what comes next.

What you will help create

A distinctive WNRS brand

Develop a coherent strategy for our identity, positioning, messaging and visual expression. Turn the founder’s ambition into a clear direction that can guide everything from a major campaign to an everyday interaction.

Identify opportunities to take WNRS beyond the traditional football agency model through create projects, collaborations, partnerships, events. Recognise where football, fashion, music, and wider culture intersect, and develop ideas that position WNRS and its clients within those spaces.

Stories with depth and purpose

Lead ideas for films, photography, campaigns, announcements and editorial content. Find compelling ways to tell the stories behind our clients, their careers and their personalities.

Explore opportunities beyond conventional football content, including documentary-style storytelling, collaborations with fashion and lifestyle brands, cultural partnerships and creative responses to significant moments in sport.

Recognise opportunities that others might overlook and develop ideas that give WNRS and its clients a distinctive voice.

An exceptional creative team

Identify and bring together the employees, freelancers and partners needed to deliver the vision. Select people for their quality, brief them clearly, develop their contribution and hold the work to a consistent standard.

Individual client brands

Work with selected clients, the founder and player operations to develop authentic positioning and narratives. Help express each individual’s character, interests and ambitions through suitable content, visual direction and public presence.

Respect their career priorities and existing commitments while identifying opportunities to strengthen their long-term reputation and commercial potential.

A department that delivers independently

Build the planning, production and publishing processes that turn ambitious ideas into finished work. Anticipate opportunities, solve problems and keep delivery moving without repeated prompting.

Your responsibilities

• Own the annual brand and media strategy, departmental plan, budget proposals and resource priorities.
• Set creative direction across film, photography, design, copy, social media, the website and wider branded materials.
• Commission and lead campaigns from initial concept through production, launch and review.
• Build and manage the specialist team, including recruitment, onboarding, development and performance.
• Develop brand plans for selected clients in collaboration with the founder and relevant colleagues.
• Maintain visibility of fixtures, international football, transfers, client schedules and significant milestones.
• Balance planned storytelling with timely responses to unexpected opportunities.
• Ensure communications are accurate, appropriate and consistent with WNRS’s standards.
• Coordinate sensitive announcements and escalate reputational concerns with recommended responses.
• Maintain brand guidelines, asset libraries, workflows, account-access arrangements and appropriate content permissions.
• Report clearly on delivery, expenditure, quality and contribution to agreed business objectives.
• Use evidence and creative judgement to decide what to develop, improve or stop.

The person we are looking for

You have led meaningful work.

You can demonstrate your personal contribution to brand strategy, creative functions or significant campaigns—and explain the decisions behind the results.

You have exceptional creative judgement.

You recognise strong imagery, film, design and storytelling. You can articulate why something works and give direction that makes it better.

You understand football and its culture.

You know the game, its rhythms and its audiences. You understand how it connects with youth culture, fashion, entertainment and identity. You are naturally curious about the people, brands and ideas shaping those spaces.

You think commercially.

You can connect creative activity to reputation, client relationships, talent attraction and suitable commercial opportunities.

You build winning teams.

You know how to identify specialists, establish expectations, develop people and secure excellent work through others.

You take ownership.

You anticipate what needs to happen, manage resources carefully and respond calmly when priorities change.

You bring independent thinking.

You can develop a founder’s vision, challenge constructively and introduce ideas that expand what the business believes is possible.

You can build within a growing company.

You are comfortable creating structure, making decisions and delivering with the resources available.

What makes this opportunity different

Influence from the outset.

You will help establish the department’s direction, standards and capabilities at an important stage in WNRS’s development.

A direct relationship with the founder.

You will work closely with the person setting the business’s ambition, with clear priorities and meaningful decision-making authority within agreed boundaries.

The opportunity to assemble your team.

You will help determine the specialist capabilities and partnerships needed to deliver the work.

A commitment to quality.

We are prepared to invest in the right leadership and creative support, with resources agreed against a clear plan.

Room to develop.

As WNRS grows, there is scope for the role and your contribution to evolve. We want someone motivated by the prospect of building lasting value.

Desirable experience

• Athlete or talent brand development and personal positioning.
• Campaigns connecting sport with wider culture.
• An established network of trusted creative specialists.
• Photography, videography, editing, graphic design or hands-on social media management.
• Sensitive communications and reputation management.

Practical production skills are welcome. Leadership, creative judgement and responsibility for delivery are central.

Your first three months

You will establish a clear understanding of WNRS and its clients, agree the strategic priorities and present an actionable plan with budgets, timelines and success measures.

You will assess existing capabilities, strengthen the specialist network and lead the first agreed creative priorities through to delivery.

We will look for evidence of clear thinking, strong relationships, excellent judgement and opportunities being acted upon independently.

Working arrangements

You must be UK-based. Regular travel will be required for shoots, productions and meetings with clients and creative partners. The football calendar requires flexibility for time-sensitive activity, including some evenings and weekends, with expectations agreed clearly.

Start a conversation

Email lucy@wnrs.co.uk with the subject:

Head of Brand & Creative — [Your Name]

Please include:

• Your CV or LinkedIn profile.
• Two or three examples of work you are proud to have led, with a brief explanation of your responsibility and the outcome.
• A short note on what interests you about helping shape WNRS.
• Your salary expectations, notice period and availability for the required travel.

Keep it concise. We are interested in your judgement, your contribution and what motivates you.

Shortlisted candidates should research WNRS before the first conversation. The process will explore strategic thinking, creative judgement, football understanding and leadership through live discussion and a focused brief. Finalists will complete a paid practical assessment.

WNRS. The Winning Team.