Head of Campaign & Content (f/m/d)

We are rebuilding our brand marketing AI-first and bringing campaign, content and social together in one team: Campaign & Content. You build and lead this team for all IONOS Group brands (IONOS, STRATO, home.pl, Fasthosts, Arsys, World4You, Piensa) across all markets, with AI as the standard tool from brief to finished asset. A small, senior, AI-first team delivers what used to take a much larger department plus agencies.

Tasks

• You build and lead the Campaign & Content team: brand managers, content managers and social media managers. You hire, develop the people and set the way of working.
• You own the group's brand campaigns from idea to go-live: concept, production, rollout across TV, CTV, online video, social, audio, display and OOH, in close rhythm with Media and Performance Marketing.
• You build and run the content flywheel: one core asset turns into ten or more platform-native derivatives (cutdowns, captions, carousels, articles, newsletters), performance data flows back into ideation, and output compounds with every cycle. Campaign moments become always-on content and vice versa.
• You own organic social for the group: platform strategy, channel mix, community, trends. Paid social sits with Media and Performance Marketing.
• You build AI into every step of the workflow (ideation, asset creation, versioning, localisation, reporting), decide where AI produces and where human creative wins, and set the guardrails with Legal and Design: AI content disclosure (EU AI Act Art. 50), brand safety, DAM workflows.
• You turn complex AI products (AI Receptionist, AI App & Site Builder) into campaigns and content people understand and share.
• You steer by the numbers that matter: output per FTE, cost per asset, organic reach and its trend, creative test results, content-to-signup signals.

Qualifications

• You have implemented a content flywheel, not just planned one: you can walk us through one asset and everything that came from it, with before/after numbers on output per FTE, cost per asset and reach.
• You have owned several 360 campaigns including TV, in-house or agency-side, and know how campaign and always-on content work together.
• You have led a content, social or campaign team of at least 5 people.
• You work AI-first and demo your stack live: tools, prompts, automated workflows, agents. You have rebuilt team workflows around AI, including the call on what not to automate.
• You make complex tech topics simple for a broad audience and know the platforms and their algorithms hands-on: TikTok, Instagram, YouTube, LinkedIn.
• You can do creative and numbers and work closely with Media and Performance Marketing: test plans, creative diversity, brand tracking, incrementality.
• Experience across several markets with AI-supported localisation, with automated creative testing, or in B2B SaaS and D2C setups where organic content drove measurable growth is welcome.
• Fluent German and English. Any other of our market languages is a plus.
• What we will ask for in the process: a portfolio walk-through (one core asset and its full derivative tree with performance data) and a live task: product briefing in, content plan plus first asset drafts out, 30 minutes, tools of your choice.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.