Head of Communication & Corporate Brand

Position Overview We are seeking our new Head of Communication & Corporate Brand to join the SBS team! The Head of Comms & Corporate Brand leads two complementary teams: a Communications team (PR, media relations, corporate social, executive communications) and a Corporate Design team (brand identity, design system, creative production). Together, they form the function responsible for how SBS looks, sounds, and shows up externally — with full coherence between editorial voice and visual identity. You are a strategic advisor to the CMO and leadership team on narrative, positioning, and reputation. You bring both the communications depth to engage media and analysts credibly, and the brand sensibility to ensure SBS's visual and editorial identity reflects the company's ambition. You will lead a team of 6-8 people across two sub-teams and work in close coordination with Content & Portfolio Marketing, Market Intelligence, and the Analysts & Influencers function to ensure message coherence across every external touchpoint. Location: Paris, France Hybrid: 60% Remote & 40% Onsite per Month Responsibilities Develop and execute the global corporate communications strategy, defining and protecting SBS's external narrative while strengthening brand reputation across priority markets. Lead global public relations and media relations programs, managing earned media strategy, press releases, journalist relationships, media outreach, and coverage across Europe, the Middle East & Africa (MEA), and the United States. Partner with the Executive Committee (ExCom) to develop executive communications, including speeches, keynote presentations, media interviews, opinion articles, public appearances, and participation in industry forums. Own SBS's corporate social media strategy, overseeing editorial planning, messaging, publishing cadence, and brand voice across LinkedIn and other relevant digital channels. Drive the company's industry visibility strategy by identifying and securing speaking opportunities, coordinating award submissions, and positioning SBS executives as recognized thought leaders within the banking and financial technology industry. Serve as the global steward of the SBS corporate brand, ensuring a consistent and compelling brand identity across all external communications, marketing initiatives, digital channels, and customer touchpoints. Define, maintain, and evolve SBS's global brand standards, including visual identity, logo usage, typography, color systems, messaging frameworks, tone of voice, and overall brand governance. Oversee the Corporate Design function, ensuring the delivery of high-quality creative assets, presentation templates, digital content, event branding, marketing collateral, and other corporate design materials that reinforce the SBS brand. Establish brand governance processes and approval frameworks to ensure consistent application of corporate identity across regions, business units, and external partners. Collaborate closely with Content & Portfolio Marketing, GTM & Campaign Management, Regional Marketing, and Market Intelligence teams to ensure messaging, editorial strategy, and creative execution remain aligned and consistent globally. Develop internal communication frameworks that support major corporate announcements, strategic initiatives, organizational changes, and executive messaging where appropriate. Monitor corporate reputation, media sentiment, and brand perception, providing executive leadership with insights, recommendations, and proactive communications strategies. Lead crisis communications planning and execution, partnering with executive leadership and key stakeholders to protect the company's reputation during business-critical events. Build and manage relationships with media outlets, industry analysts, influencers, agencies, and external communications partners to expand SBS's market presence and credibility. Define and track communications and brand performance metrics, including media coverage, share of voice, brand awareness, executive visibility, social engagement, and campaign effectiveness. Lead, mentor, and develop the global Communications and Corporate Design teams, overseeing organizational planning, talent development, performance management, and capability building across both functions. Foster a collaborative, high-performing culture by building strong cross-functional partnerships that ensure consistent storytelling, editorial excellence, and brand integrity across all global marketing activities. Qualifications Essential: 8+ years in B2B communications, corporate brand, or integrated marketing — with at least 3 years managing teams Background in enterprise technology, SaaS, or financial services — banking software or fintech strongly preferred Strong strategic communications and brand positioning skills — able to build a narrative and a brand Proven experience with executive communications and C-suite advisory Comfortable leveraging AI tools and curious about how AI is reshaping communications practice Excellent written and verbal communication in English and in French Experience managing agencies and external partners Based in Paris or London Nice to have: Experience navigating communications around major product launches or company transformations Existing relationships with financial services and technology media Familiarity with analyst relations (Gartner, Forrester) as part of a broader communications strategy Experience owning a brand evolution program #LI-KJ1 #LI-Remote