Head of Content

20 hours per week. Monday to Friday 9:00 am to 5:00 pm UK hours overlap.

Within 2-4 weeks

About the Company

We’re building a new energy drinks brand with a direct-to-consumer focus in the UK and US. We’re preparing for launch and need to build a strong, consistent content presence from the ground up.

About the Role

We’re looking for a strategic, hands-on Head of Content to shape the brand’s content direction and build a reliable production pipeline. You’ll define what the brand says and how it shows up across social channels, while also sourcing and coordinating the people needed to create real-world content. You’ll own the content process from planning through delivery, working directly with creators and content providers. You’ll also partner with the Performance Marketer to develop creative that supports paid campaigns.

What You’ll Do

Develop the content strategy, content pillars, and publishing plan for TikTok, Instagram, and Facebook. Translate the brand’s positioning and launch priorities into clear briefs, formats, and content ideas. Source, brief, and manage creators, photographers, videographers, and other content providers. Plan and coordinate the production of authentic, real-world content; the role is not limited to AI-generated assets. Build a content pipeline that supports the brand’s launch and future TikTok Shop activity. Own the content workflow from concept and briefing through production, approvals, and publishing. Manage the content calendar and keep production moving without requiring the founder to act as an intermediary. Work with the Performance Marketer to develop and deliver creative for paid campaigns. Review content performance and use audience response and channel results to refine the plan. As the brand expands in the US, help source and coordinate suitable US-based content providers.

Based in the UK or Europe. Proven experience developing social content for consumer brands on TikTok, Instagram, and Facebook. Strong strategic skills, including content strategy, planning, and defining content pillars. Hands-on experience producing and coordinating social content. A network of UK creators and content providers, or a demonstrated ability to source and manage them independently. Strong project management skills and the ability to run a content pipeline end to end. Comfortable working independently in an early-stage business where processes are still being built. Strong communication and briefing skills, with the ability to work effectively with founders, creators, and marketing partners.

Experience with energy drinks, food and beverage, FMCG, supplements, or beauty brands. Experience with creator partnerships or influencer campaigns. Experience developing content for paid social and collaborating with performance marketing teams. Familiarity with TikTok Shop content requirements. Experience sourcing content providers or working with audiences in the US.

Social platforms: TikTok, Instagram, Facebook, Meta Business Suite Planning and collaboration: Google Workspace, Notion, or Asana Scheduling and publishing: Later, Buffer, or platform-native scheduling tools Content production: CapCut, Canva, Adobe Creative Cloud, or equivalent tools Asset management: Google Drive, Dropbox, or a digital asset management platform Performance reporting: Native platform analytics and, where relevant, Shopify or the team’s reporting dashboard Creator coordination: A creator database or outreach tracker managed in Airtable, Notion, or a similar tool