Head of Creators

Trybe is a creator-commerce platform that connects creators with brands and helps turn creator content into growth. We’re expanding globally and hiring a Head of Creators to build and lead Trybe’s own creator program.

Location: New York preferred, but not required

You’ll recruit, support, and coach creators to share their Trybe success stories through paid ads and organic content. You’ll also help creators produce content that shows brand owners how Trybe can help grow their businesses and encourages them to join the platform.

A major priority is expanding our creator programs internationally, starting with Australia, the UK, Europe, and beyond. You’ll identify local creators and help them develop content that speaks to their markets.

This is a hands-on role for someone who understands creators, knows what makes content effective, and can build and run a growing program.

What You’ll Do

• Build and own Trybe’s creator program: Manage the process from recruiting and onboarding to content submissions, feedback, and ongoing creator relationships.
• Recruit great creators: Identify creators with compelling stories, strong content skills, and an authentic connection to Trybe.
• Coach creators on content: Help creators turn their experiences into strong hooks, clear stories, and effective content while keeping their individual voices.
• Create content for both audiences: Develop creator stories that encourage more creators to join Trybe, plus content that demonstrates Trybe’s value to brand owners.
• Lead international expansion: Build creator programs in Australia, the UK, Europe, and additional markets, adapting briefs and messaging to local audiences.
• Partner with the growth team: Coordinate content priorities and testing, review performance, and use those insights to improve future content.
• Keep the program organized: Own creator communications, briefs, deadlines, submissions, and follow-ups.
• Help creators succeed: Make sure participants understand what strong content looks like and have the guidance they need to improve.

Qualifications

• Experience managing creator partnerships, UGC programs, influencer marketing, or a creator community.
• A strong eye for content and an understanding of what makes people stop scrolling, watch, and take action.
• The ability to give clear, practical feedback on hooks, storytelling, messaging, and delivery.
• Strong relationship-building skills and a genuine interest in helping creators succeed.
• Excellent organization and follow-through, with the ability to manage many creators and content projects at once.
• Comfort using performance data and feedback to guide creative decisions.
• An independent operator who can take ownership, build processes, and move quickly.

Bonus: You’re already a Trybe creator, have created successful paid social content, or have experience building creator programs across multiple countries.

What Success Looks Like

• A consistent pipeline of compelling creator stories and content for paid ads and organic channels.
• Engaged creators who receive useful feedback and continue improving their content.
• International creator programs producing content that resonates locally.
• Content that helps Trybe attract more creators and brands.

We’d love to hire someone from within the Trybe community. You’re welcome to continue creating content on Trybe, but this is a full-time role with ownership of building and growing the program.