Head of CRM Operations and Loyalty

At Swarovski, you don’t just join a brand - you help reinvent one of the most iconic names in fashion and design. Here, bold ideas matter, creativity drives change, collaboration is valued, and your work shapes how the world experiences brilliance. If you’re ready to push boundaries, grow your skills, and leave your mark where innovation meets timeless elegance, we’re ready for you.

We are looking for a Head of CRM Operations and Loyalty to lead a team responsible for customer data strategy, business operations and for shaping the future of the Swarovski Club Loyalty

This is your chance to play a key role in defining and executing high-impact loyalty programs, ensuring seamless CRM operations, and driving personalization strategies. Partnering with cross-functional teams across IT, marketing, and customer experience, you will have the opportunity to create best-in-class customer interactions that enhance loyalty and lifetime value.

About the job

Your responsibilities include, but are not limited to:

• Own and govern the accuracy, integrity, and compliance of customer data across all CRM platforms, ensuring optimal data collection and management practices

• Oversee the effective use of CRM systems to support marketing, sales, and customer service teams, driving automation, segmentation, and personalization

• Develop and implement innovative loyalty programs, that increase retention and lifetime value

• Define and execute the clientele strategy in collaboration with the Customer Experience team to enhance personalized interactions

• Lead the strategic transition to a new CRM platform, collaborating with IT, vendors, and key stakeholders to ensure seamless integration with existing business processes

• Establish and monitor key loyalty KPIs, working with analytics teams to track and optimize program performance based on customer insights

• Act as a thought leader in CRM and loyalty, staying ahead of industry trends and bringing innovative approaches to customer relationship management

About you

We are looking for a unique and amazing talent, who brings along the following:

• University degree in Mathematics, Engineering, Economics, HEC, or Marketing

• 8-10 years of experience in CRM, loyalty programs, or customer engagement roles within an international or Swiss market setting

• Proven expertise in leading CRM platforms (e.g., Salesforce, Microsoft Dynamics) and experience with Customer Data Platforms

• Strong analytical mindset with the ability to derive actionable insights from customer behavior and engagement metrics

• Exceptional leadership and stakeholder management skills, with a track record of driving cross-functional collaboration

• Strong project management abilities, with experience in leading complex, multi-stakeholder initiatives

• Fluency in English

• A strategic yet hands-on approach, with a passion for creating outstanding customer experiences and a data-driven mindset

What we offer

• You can expect a range of benefits, including:
• Learning and career development programs to help you grow
• A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters
• Hybrid and flexible work options to support your work-life balance
• Paid volunteering leave to support causes that matter to you
• Exclusive employee discounts on Swarovski products
• Full coverage of accident insurance
• Attractive pension fund conditions
• Subsidized public transportation or free parking
• Employee canteen with buffet

About Swarovski

Swarovski creates crystal-based products of unique quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria in 1895, we design, manufacture, and sell the world’s finest crystals, gemstones, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor.

Sustainability and responsibility are at the heart of our brand, from circular innovation to diversity, inclusion, and the philanthropic work of the Swarovski Foundation. We empower people to express their individuality with confidence and respect, and we believe that different perspectives make us stronger.

Swarovski is an equal opportunity employer. We are committed to fair, inclusive recruitment and to building a workplace where everyone feels they truly belong.

Create a World of Wonder

Joining Swarovski means being part of a bigger purpose. You can create a positive impact and work wonders by bringing your unique ideas to life. Together, we’ll inspire the world of interior décor, fashion, culture, film and entertainment.

Recruitment Process at Swarovski
You are just a few steps away from becoming a part of our World of Wonder.
Select the job that excites you the most, tailor your CV and submit your application. We will be in touch once your application has been carefully reviewed to ask you additional questions, share position details and the next steps.
If successful, we will invite you for at least one interview and might ask you to prepare a case study or do an assessment test. You will have time to ask your questions too.

CV Tips to Nail Your Dream Job
The first impression matters: make your two-page CV professional and aesthetic.
Add the most relevant details that reflect you are a great match for the role, focus on your skills, projects, achievements, results and education.
Tell us how well do you speak/write any other foreign languages.
We like to read the summaries of candidates’ profiles with goals and passions - they highlight your personality and motivation.
If you are at the beginning of your career journey, show your individuality and highlight the details that are relevant to the role (e.g. internships, voluntary or temporary jobs, online courses, certificates, year abroad exchange programs)