Head of CRM (Sportsbook, Gambling & Casinos - Poland)

Head of CRM (Sportsbook, Gambling & Casinos - Poland) Our client is one of the leading companies in the iGaming / Gaming industry (Gambling & Casinos), providing various sportsbook, casino and eSports services for Central European and Eastern European markets (CEE market), Poland in particular. As they are rapidly expanding, they are now looking to hire top talented CRM expert to be their new Head of CRM, and to add value to the business with unique and ahead of time ideas, knowledge and practice. Responsibilities Monitor customer relationships with existing and new customers through CRM systems Ensure the CRM system provides an effective sales funnel Develop and implement marketing techniques and strategies that will drive new customers Manage the Registrations, Retention, Activation, Reactivation, depositing and other CRM strategies Top line management of Acquisition strategies Plan and manage multi-channel marketing campaigns Suggest new methods to address customers’ needs Track marketing metrics and trends, like conversion rates and web analytics Assist with organizing promotional events to reach prospective customers Review and select CRM software that meets our company’s needs Conduct market research to follow trends and competition Requirements Proven work experience as a Head of CRM, Director of CRM, CRM Manager or similar role for an iGaming business or equivalent Experience in land based or online gambling business is a must Proficiency in Polish language is a must Solid background in customer acquisition strategies Strong knowledge of CRM systems and principles - particularly customer life-cycle touch-points such as email, SMS, push notifications and more Technical expertise with CRM and analytical systems Knowledge of online marketing methods and best practices An ability to manage marketing projects end-to-end Strong communication skills along with a customer-oriented attitude BSc in Marketing or relevant field is big plus Location - ideally Poland (flexible remote). The position will be flexible for remote work, with: Two months onboarding period at the office in order to get a hold of the business, work environments and best practices. Occasional Business trips to the office HQ (a few days per month). If you feel you are the right candidate, please apply. We are more than eager to get in touch with you as soon as possible to further discuss this unique opportunity. Locations Poland Remote status Hybrid Poland About Dazzle: Commercial & Office Cleaning | London Gaming & eSports Talent Specialists We immerse ourselves in the global leading iGaming and eSports scenes to provide a first class experience for our most exciting candidates and forward-thinking organisations who need transformative talent. On Demand recruitment Get direct access to specialist permanent or contract talent with our traditional recruitment service. Campaign Recruitment Perfect for growing teams and attracting hard to find talent. Executive Search Targeted, research driven search solutions for management, leadership and executive talent. Project Resource We provide experienced teams of interim project delivery professionals to help businesses deliver complex digital programmes efficiently and cost-effectively. Contact us: 0203 551 9997 https://www.blue-storm.co.uk Founded in 2011