Head of Digital Services

We're Hiring: Head of Digital Services | €80,000 + Performance Bonus

An opportunity to build and lead a new digital marketing agency within an established Irish business.

All Homes Group has been operating for over 30 years, building a strong nationwide customer base across a broad range of industries.

We have an established sales team, existing customer relationships, graphic design resources and a substantial opportunity to provide additional marketing services to businesses we already work with.

We're now preparing to launch a new digital marketing division.

Rather than simply recruiting somebody to manage a few social media accounts, we're looking for an experienced digital marketing leader who can help us create a new business from the ground up.

The opportunity

You will take responsibility for developing, launching and growing our new digital services division.

This means developing the business strategy, designing our service packages, setting pricing, implementing systems and processes, establishing compliance procedures, winning customers and delivering successful campaigns.

Initially, our focus will be on:

• Facebook and Instagram advertising and management.
• Google Ads and local digital marketing.
• Organic social media management.
• Integrated print, leaflet and digital advertising campaigns.
• Customer acquisition, account management and reporting.

Our longer-term ambition is to provide a comprehensive digital marketing service encompassing website development, SEO, Google Business Profiles, TikTok, email marketing and more.

What makes this opportunity different?

You won't be starting with a blank customer database.

You'll have the backing of an established Irish group, an experienced sales operation and substantial existing customer relationships.

But you'll have the freedom and responsibility to build the new division properly — from the systems and pricing structures through to its staff, client portfolio and long-term commercial strategy.

You'll work directly with group management and play a significant role in winning and developing customers from the outset.

As the business grows, you'll have the opportunity to recruit and lead your own team.

Who we're looking for

We're particularly interested in speaking with experienced digital agency professionals who have:

• Approximately 8–10+ years' experience in digital marketing, with significant agency or multi-client experience.
• A proven background in Meta Ads, Google Ads and performance marketing.
• Experience managing commercial client relationships and driving profitable growth.
• Strong knowledge of digital advertising systems, analytics, GDPR, data protection and campaign governance.
• Experience pricing services, creating proposals and developing new business.
• The ability to build operational systems, workflows and customer reporting processes.
• The ambition and leadership skills to build a successful business division.

Previous experience running or growing a digital marketing agency would be particularly valuable, as would an established network of professional contacts and potential customers.

This is a hands-on leadership role. We want someone who can build the strategy and personally help implement it — especially during the launch.

The package

€80,000 basic salary + performance-related bonus of up to €30,000.

Full-time, permanent position based in Dublin, with customer travel as required.

There is significant scope for the role to develop into the overall leadership of the digital division as it expands.

Interested?

If you're currently a Head of Digital, Digital Account Director, Head of Performance Marketing, experienced agency manager or agency founder looking for a new challenge, we'd be delighted to hear from you.

Please apply with your CV and a brief outline of your experience building, managing or growing digital marketing services.

Help us build the next part of All Homes Group's business.Role Description The Head of Digital Services is a full-time, hybrid role based in Dublin 12, with the flexibility to work from home for part of the week. This role leads the development and delivery of digital services that complement and enhance All Homes’ core distribution offerings, including digital campaign strategy, online customer journeys, and data-driven performance improvements. Day-to-day responsibilities include defining and executing the digital strategy, overseeing digital transformation initiatives, and managing digital projects from concept through implementation. The Head of Digital Services will collaborate closely with sales, operations, and account management teams to integrate digital solutions with existing services, ensuring a cohesive, omnichannel experience for clients. The role also involves building and mentoring a digital team, using web analytics to measure campaign performance, and presenting insights and recommendations to senior leadership.

Qualifications

• Strong skills in Digital Strategy and Digital Transformation, with experience designing and implementing digital service roadmaps.
• Proficiency in Project Management, including scoping, planning, and delivering multiple digital initiatives on time and within budget.
• Proven Team Leadership abilities, with experience guiding cross-functional or digital-focused teams toward shared objectives.
• Hands-on experience with Web Analytics tools to track, analyze, and optimize digital campaign and website performance.
• Relevant third-level qualification in marketing, business, IT, or a related field, or equivalent practical experience.
• Experience in direct marketing, advertising, or distribution services, and familiarity with omnichannel or hybrid campaign models.
• Excellent communication and stakeholder management skills, with the ability to translate technical concepts into clear business value.
• Comfort working in a hybrid environment in Dublin 12, with a proactive and collaborative approach to problem-solving and innovation.