Head of Digitalisation
- Salary
- £65K–£75K
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
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Head of Digitalisation
Leatherhead (Hybrid)
£65,000 - £75,000
To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica.
This is a deliberate player-coach role: it combines strategic ownership of the digital roadmap with hands-on execution on the platform.
Leatherhead (Hybrid)
£65,000 - £75,000
To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica.
This is a deliberate player-coach role: it combines strategic ownership of the digital roadmap with hands-on execution on the platform.
Essential
- 5+ years of experience in digital commerce or digital marketing, including significant B2B experience.
- Hands-on experience managing a B2B e-commerce platform (Shopify Plus / Shopify B2B strongly preferred; Shopware, Salesforce Commerce or similar considered).
- Proven track record of leading at least one system implementation (CRM, ERP or commerce platform) from selection to rollout.
- Strong project management skills, including budget, timeline and vendor management.
- Experience with change management and driving user adoption of new tools.
- Solid data analytics skills and experience with tools such as GA4, Shopify Analytics or customer analytics platforms.
- Practical experience using AI applications for content creation, analysis or automation.
- Strong communication and stakeholder management skills across cross-functional teams.
- Background in sales and marketing, with an understanding of how digital tools support field sales.
- Hands-on mentality combined with strategic thinking.
Desirable
- Background in the beauty or professional skincare industry.
- Experience working in an international organisation with global and local teams.
- People leadership experience, or the ambition to build a team as the role grows.
Platform Ownership & Commercial Performance
Customer Journey & Digital Engagement
Digital Transformation & Project Leadership
Data & Insights
Cross-functional & International Collaboration
- Act as owner of the Dermalogica Shopify B2B Pro Shop, accountable for its commercial performance and customer experience.
- Develop and manage the digital roadmap for the Professional channel.
- Keep the shop up to date by continuously improving PDPs, landing pages and the ordering journey.
- Manage B2B platform functionality such as customer-specific price lists, payment terms, company accounts and quick ordering.
- Implement marketing offers and launch deals based on data-driven insights, in alignment with Trade Marketing.
- Manage the budget for the platform and digital projects, as well as external partners and agencies.
Customer Journey & Digital Engagement
- Design and execute digital engagement strategies for smaller accounts outside the reach of the field sales team.
- Develop and optimise digital workflows for onboarding new accounts and nurturing existing ones.
- Drive adoption of the Pro Shop among PSTs and reduce friction across all digital touchpoints.
- Work with the Digital Education Lead to integrate education content into the digital customer journey.
Digital Transformation & Project Leadership
- Lead the selection and implementation of a new CRM system, from requirements gathering and vendor evaluation through to rollout.
- Own project plans, timelines, budgets and external implementation partners.
- Ensure integration between Shopify B2B, CRM, ERP and RetentionX, in close collaboration with IT.
- Drive change management and user adoption within the field sales team and among PSTs.
- Lead further technology projects that support the digital transformation of the Professional business.
Data & Insights
- Monitor performance metrics and continuously improve digital initiatives based on analytics and RetentionX data.
- Build regular reporting on the success measures below and share insights with Sales and Trade Marketing.
- Use AI applications to increase efficiency in content creation, analysis and automation.
Cross-functional & International Collaboration
- Collaborate closely with the field sales team to align digital tools with field sales strategies.
- Act as the key liaison between Sales, Trade Marketing and Education to ensure cohesive digital execution.
- Work closely with the CRM Manager and the Digital Trade Marketing Manager responsible for new customer acquisition.
- Exchange learnings with the DTC team and with e-commerce and Pro Shop managers in other markets.
- Contribute to the development of global e-commerce standards, processes and ways of working with the Global Digital Team.
- Private Health Care with Vitality
- A 5% pension contribution from the company.
- Your Birthday off work!
- 5 paid sick days per year
- £70 monthly product allocation
- Access to new product innovation before they hit the shelves so that you can experience the products first-hand
- 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, K18, Murad and Kate Somerville
- Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
- The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.
