Head of eCom

Head of eCommerce – Premium DTC Pet Brand

We've partnered with a fast-growing premium DTC brand in the pet industry, who are now looking to hire a Head of eCommerce to take full ownership of their Shopify stores across the US and Europe.

This is a brilliant opportunity for a commercially minded eCommerce leader to join an internationally scaling business, with genuine ownership across store performance, profitability, conversion rate optimisation and the wider customer experience.

About the Brand

Our client is an ambitious, fast-growing DTC brand specialising in premium dog beds and comfort products, designed to improve the lives of dogs and the people who love them.

With multiple Shopify stores operating across the US and Europe, alongside a growing Amazon presence, the business has established a strong position within the premium pet category.

Driven primarily by paid social, the brand is focused on delivering exceptional product quality, a seamless online shopping experience and sustainable, profitable growth.

As the business continues to scale internationally, they're looking to strengthen their eCommerce function and build the systems, processes and commercial foundations needed for the next stage of growth.

The Role

As Head of eCommerce, you'll take full ownership of the performance and profitability of the brand's Shopify stores across multiple international markets.

This is a hands-on, commercially focused position where you'll be responsible for everything from store P&L and product data accuracy through to CRO, pricing strategy and inventory alignment.

You'll work closely with the CEO and wider teams across Marketing, Supply Chain, Finance and Customer Service, ensuring the stores are commercially optimised, operationally accurate and delivering an exceptional customer experience.

We're looking for someone who doesn't just manage an eCommerce store but genuinely understands how to make it more profitable, efficient and scalable.

Responsibilities

eCommerce Performance & Profitability

• Own and manage the P&L across multiple Shopify stores, taking responsibility for both revenue and profitability.

• Monitor product-level performance, identifying opportunities to improve margins and commercial results.

• Work closely with Finance to ensure accurate reporting across revenue, costs and contribution margins.

• Analyse store performance and translate commercial insights into actionable improvements.

• Ensure pricing decisions and promotional activity support profitability targets.

Conversion Rate Optimisation (CRO)

• Own and develop the CRO strategy across all Shopify stores.

• Build and manage a structured testing roadmap across product pages, landing pages, offers and pricing.

• Lead A/B testing initiatives to improve conversion rates, average order value and overall store performance.

• Work closely with internal teams and CRO specialists to implement and evaluate tests.

• Ensure all pricing and promotional tests align with agreed margin requirements.

Shopify & Product Management

• Take full ownership of product data across Shopify stores, including pricing, costs, SKUs and barcodes.

• Maintain accurate and consistent product information across international markets.

• Implement structured processes for product updates, pricing changes and catalogue management.

• Ensure product pages accurately reflect stock availability, delivery timelines, product specifications and claims.

• Maintain a clean, organised and scalable product catalogue.

Inventory & Operational Alignment

• Work closely with Supply Chain to ensure stock availability is accurately reflected across all stores.

• Identify and resolve inventory synchronisation issues between Shopify and fulfilment partners.

• Support inventory planning through commercial insights and product performance analysis.

• Identify opportunities to maximise sales from existing inventory through targeted offers and merchandising.

• Ensure pre-orders, backorders and delivery expectations are communicated accurately to customers.

Data, Reporting & Commercial Insights

• Develop clear and reliable reporting across store performance, profitability and conversion.

• Monitor key metrics including revenue, contribution margin, conversion rate, AOV and product performance.

• Work closely with Finance to ensure product costs and fulfilment expenses are accurately reflected in reporting.

• Identify trends, commercial opportunities and operational issues through data analysis.

• Provide regular performance updates and recommendations to the CEO and wider leadership team.

Cross-Functional Collaboration

• Work closely with Paid Media, Finance, Supply Chain and Customer Service teams to align commercial objectives.

• Ensure marketing campaigns, stock availability and product information are coordinated effectively.

• Support international growth by improving systems, processes and store efficiency.

• Take ownership of operational issues affecting store performance and drive them through to resolution.

Requirements

• Strong experience managing Shopify stores within a DTC or eCommerce business.

• Proven commercial ownership of eCommerce revenue and profitability, including store-level P&L.

• Demonstrable experience leading CRO strategies and A/B testing, with measurable results.

• Strong understanding of eCommerce metrics including conversion rate, AOV, contribution margin and unit economics.

• Experience managing product data, pricing and catalogue accuracy across Shopify.

• Commercially minded and analytical, with the ability to turn data into actionable decisions.

• Strong understanding of how paid social, eCommerce, supply chain and finance work together.

• Comfortable working cross-functionally and taking ownership of complex operational challenges.

• Highly organised, detail-oriented and proactive in identifying opportunities for improvement.

• Comfortable operating within a fast-paced, entrepreneurial and internationally scaling business.

• Excellent written and verbal communication skills in English.

Desirable Experience

• Experience managing multiple Shopify stores across international markets.

• Knowledge of multi-currency and multilingual eCommerce environments.

• Experience with profit reporting platforms, inventory management systems or 3PL integrations.

• Experience managing Amazon alongside DTC channels.

• Background within premium consumer products, home, lifestyle or pet brands.

• Additional European language skills would be advantageous.

Why Join?

• Competitive salary and package, dependent on experience.

• Take full commercial ownership of multiple international Shopify stores.

• Work directly with the CEO and play a key role in shaping the business's growth strategy.

• Join a fast-growing premium DTC brand with an established international customer base.

• Opportunity to build and improve the systems, processes and commercial strategy behind a scaling eCommerce business.

• High-autonomy role with genuine influence over business performance and profitability.

• Join an ambitious, entrepreneurial team focused on building a leading brand within the premium pet market.

If this sounds like you then hit apply or email Ben on Ben@hypergrowthrec.co.uk to find out more!

We are committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member's success. Let us know if you require any adjustments during the recruitment process.