Head of Finance (DTC E-Commerce)

We're Hiring: Head Of Finance

Salary: Competitive salary based on experience

Location: Remote

About Beautiful Earth Boutique

We're one of the fastest growing jewellery brands in the UK, over 5 million pieces sold to 1,000,000+ customers worldwide in just 6 years. Our team is kind, talented and driven with big goals. We consistently innovate, test new things and learn fast.

If this sounds exciting to you then keep on reading.

About the Role

We operate across a multi-entity structure (UK parent and US operating entity), manufacture overseas and ship direct-to-consumer globally, with additional fulfilment through a US 3PL. Finance has so far been run by the founders alongside external accountants, and we’re looking for someone to take it off them completely.

As Head of Finance you will own the function end-to-end: consolidated group reporting, cash flow modelling, working capital and inventory commitments, supplier tracking and global tax compliance. You will build scalable accounting SOPs, manage our cross-border multi-entity reporting and oversee external tax advisors across the UK, US and international jurisdictions.

You’ll run finance independently, with the founders available when a decision needs them and a short catch-up each week.

Key Responsibilities

1. Group Accounting & Consolidated Reporting

• Consolidated Reporting: Build and maintain real-time, consolidated P&Ls across our UK and US entities using Xero, A2X, and Fathom HQ (or similar tools).

• Month-End Close: Manage the month-end close process, intercompany invoicing, and transfer pricing reconciliations between entities.

• Systems & SOPs: Establish formal bookkeeping SOPs, inventory reconciliation processes, and multi-currency controls.

2. Cash Flow Forecasting & Working Capital

• Dynamic Cash Flow Modelling: Build rolling cash flow forecasts to predict liquidity, identify minimum cash positions, and plan for peak Q4 inventory build-ups.

• Factory PO & Supplier Tracking: Manage accounts payable tracking for factory purchase orders, warehouse bills, and ad spend schedules: providing clear financial analysis before we place major production orders.

3. Global Tax & Compliance Ownership

• US Tax Compliance: Monitor US sales tax economic nexus and state corporate factor-presence thresholds. Act as the primary point of contact for our US CPAs and sales tax agents.

• UK & International Compliance: Oversee UK VAT/Corporation Tax filings, statutory annual accounts, and international tax frameworks (EU IOSS, VOEC, and GST).

• Advisor Management: Manage external accountants and tax specialists globally, ensuring all filings and estimated tax payments are executed accurately and on time.

4. Payments & Financial Administration

• Payment Execution: Own supplier payments, ad account top-ups, creator and contractor payouts and receipt processing, working with our Executive Assistant on day-to-day administration, with founder approval above an agreed threshold.

• Payment Controls: Maintain approval thresholds and verify any supplier bank-detail change through a known channel before paying.

Requirements

• E-Commerce Experience: 4+ years as Head of Finance, Financial Controller or Senior Finance Manager in a scaling DTC / e-commerce business (£20M+ revenue), with working knowledge of UK VAT, Corporation Tax and PAYE.

• Multi-Entity & Cross-Border Setup: Experience with UK/US multi-currency accounting (GBP/USD), intercompany transfer pricing, and consolidated group reporting in Xero.

• Tax Knowledge: Solid understanding of US multi-state sales tax & state corporate nexus, alongside UK VAT and international e-commerce tax frameworks.

• Cash Flow Modelling: Strong skills in cash flow forecasting, inventory/COGS reconciliation, and working capital management.

• Tech Stack: Proficient with Xero, A2X, Shopify, and financial visualization tools (Fathom HQ, Syft, or similar).

• Ownership Mindset: A proactive systems-builder who takes full responsibility for the finance function.

What We Offer

• Fully remote, flexible hours
• 25 days of paid annual leave plus 8 UK bank holidays
• Annual fitness budget of £1000
• Annual team trip
• Company laptop
• AI-first tooling (Claude and similar); we expect you to automate rather than add headcount
• Direct line to the founders and full ownership of the function