Head of Fulfillment & Performance Strategy

I’m helping Eyefly Digital find a top candidate to join their team full-time for the role of Head of Fulfillment & Performance Strategy.

You will scale high-impact advertising strategies by leading innovation and team performance.

Compensation:

USD 5K - 6K/month

Location:

Remote (specific timezones) - GMT-06:00 to GMT-04:00

Mission of Eyefly Digital:

"To empower home service contractors with exclusive, high-quality leads and guaranteed ROI, transforming their business growth by replacing unpredictable and ineffective marketing strategies with a consistent, performance-driven system."

What makes you a strong candidate:

• You have +3 years experience in Team leadership, Performance marketing, Agency management.
• You are proficient in Lead generation, Direct response marketing, Customer acquisition.
• English - Fully fluent

Responsibilities and more:

Meta Advertising Strategy and Performance:

• Lead advertising strategy across multiple client accounts.
• Develop new campaign concepts, testing strategies, and growth opportunities.
• Analyze performance beyond surface-level metrics.
• Identify the root causes of underperforming campaigns.
• Challenge existing strategies and continuously look for better approaches.
• Coach the Media Buyer to improve strategic thinking and performance.
• Understand the full acquisition funnel, from advertising through qualified leads, booked appointments, and customer acquisition.

Creative Strategy and Innovation:

• Develop compelling hooks, angles, offers, and advertising concepts.
• Create structured creative testing frameworks.
• Translate campaign performance data into new creative opportunities.
• Research competitors, consumer behavior, and emerging advertising trends.
• Develop localized and market-specific advertising strategies.
• Push the team to continuously test new ideas rather than rely on existing winners.
• Establish a repeatable creative research and development process.

Client Retention and Customer Experience:

• Own client retention and satisfaction metrics.
• Identify at-risk accounts before they become cancellation requests.
• Build proactive client health monitoring systems.
• Ensure campaign strategy aligns with client business objectives.
• Lead the resolution of complex performance and relationship issues.
• Improve onboarding, communication, reporting, and retention processes.
• Develop strategies to increase client lifetime value.

Leadership and Team Development:

• Establish clear expectations, accountability, and performance standards.
• Coach team members to develop stronger strategic and problem-solving capabilities.
• Run effective performance and strategy meetings.
• Identify skill gaps and opportunities for improvement.
• Challenge mediocrity while maintaining a positive, growth-oriented culture.
• Provide clear feedback and develop high-performing individuals.
• Help shape future hiring and team development as the company grows.

Problem Solving and Operational Ownership:

• Identify operational bottlenecks and implement lasting solutions.
• Improve systems, workflows, and cross-department collaboration.
• Build processes that make performance more consistent and predictable.
• Leverage AI, automation, and emerging technologies to improve efficiency.
• Make independent decisions within the area of responsibility.
• Create an operation that can scale without becoming dependent on company ownership.

Your potential leader:

• Sean Flynn