HEAD OF GROWTH AND MARKETING

Company Description Vorapicks is a multi-source food and local commerce marketplace that connects customers to restaurant meals, fresh farm produce, groceries, and local market goods through one convenient platform. The company brings together customers, restaurants, farmers, traders, grocery stores, market vendors, and delivery riders to make buying, selling, and delivering everyday essentials simpler and more efficient. Vorapicks helps local businesses expand their reach, attract new customers, and grow sales while creating earning opportunities for delivery riders and supporting a more connected local commerce ecosystem. Guided by a Fair Price Promise, Vorapicks focuses on convenience, fair pricing, transparency, and value for customers and merchants alike. Starting in Lagos, Nigeria, Vorapicks aims to build a trusted marketplace that connects food, agriculture, and local commerce across Nigeria and, over time, Africa.

Role Description The Head of Growth and Marketing is a full-time remote role responsible for driving user acquisition, activation, retention, and revenue growth across Vorapicks’ marketplace. This role involves developing and executing data-driven growth strategies, leading brand and performance marketing initiatives, and managing multi-channel campaigns across digital, offline, and partnership-driven channels. The person in this position will oversee market research, segmentation, and positioning, and will collaborate closely with product, operations, and sales teams to optimize funnels and improve customer and merchant experiences. Day-to-day tasks include designing and tracking marketing experiments, managing the marketing budget, guiding creative direction, building and leading a high-performing growth team, and reporting on key metrics and insights to leadership. The Head of Growth and Marketing will also identify new growth opportunities, test innovative tactics, and ensure that Vorapicks’ messaging reflects its mission of fair pricing, convenience, and community impact.

Qualifications

• Strong growth and marketing leadership skills, including experience in performance marketing, growth experimentation, and data-driven decision-making.
• Proficiency in digital channels such as social media marketing, search engine marketing, email marketing, and app-based user acquisition.
• Experience in brand strategy, positioning, and storytelling for marketplace, e-commerce, or consumer-facing tech products.
• Ability to analyze metrics and user data, build dashboards, and translate insights into actionable growth strategies.
• Background in partnership development, community marketing, or merchant acquisition is highly beneficial.
• Excellent communication, collaboration, and cross-functional leadership skills, with the ability to work effectively in a remote, fast-paced environment.
• Prior experience in marketplaces, food delivery, retail, or local commerce sectors is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.