Head of Growth and Marketing

About TurboHome TurboHome is an AI-powered home buying platform. We are rapidly growing as the smartest way to buy a home. We created TurboHome because the traditional real estate model just wasn’t working for buyers. Homebuyers are doing the research, finding the homes they love on Zillow, going to open houses, and yet agents are still taking a 2.5%-3% commission. TurboHome exceeds the homebuyer customer experience with a traditional brokerage, while saving them tens of thousands of dollars per transaction. We are a full service, tech enabled real estate brokerage using cutting-edge technology and AI. With these tools, we make our agents more efficient and our buyers more informed. About the Role We’re hiring a Head of Growth & Marketing to own TurboHome’s growth strategy—across both performance marketing and brand storytelling. You’ll lead customer acquisition, develop our brand voice, and scale a team that blends analytical horsepower with creative flair. You’ll report directly to the COO and play a key leadership role in building a category-defining company. What You’ll Do Drive efficient customer acquisition through performance channels Own the full-funnel growth strategy across paid, organic, and referral channels. Scale acquisition campaigns on Google, Meta, YouTube, programmatic, etc. Build CAC/LTV models and optimize budget allocation by channel and market. Drive experimentation and A/B testing across the funnel. Develop and track channel-level dashboards and attribution models. Build and scale a high-trust brand Define TurboHome’s brand narrative, positioning, and messaging strategy. Lead creative direction across paid assets, content, landing pages, and lifecycle campaigns. Ensure consistency and resonance across all customer touchpoints. Strategy & Leadership Build and lead a high-performance marketing team (growth, brand, content, creative). Partner with Product and Sales to align marketing with company-wide goals. Operate with strong analytical rigor to guide decisions. Evolve our martech stack and implement the right tools for scale. What We’re Looking For 7+ years in growth or marketing roles—preferably at high-growth startups. Deep performance marketing experience across multiple digital channels. Strong command of analytics, forecasting, and CAC modeling. Experience launching channels from scratch and owning large budgets. Track record of developing brand and creative strategy that drives results. Proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Mixpanel). Proven people leadership and cross-functional collaboration. Bonus Points Experience in proptech, real estate, or marketplace startups. Familiarity with CRM, attribution, or lifecycle marketing tools. Content or SEO strategy background Why Join Us? ✅ Own growth at a high-impact, venture-backed startup ✅ Work directly with founders and shape company strategy ✅ Competitive compensation + equity TurboHome is an Equal Opportunity Employer. We celebrate diverse backgrounds and are committed to creating an inclusive environment where all voices are heard.