Head of Integrated Marketing

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As Head of Integrated Marketing, you lead Empower's enterprise brand and integrated marketing strategy, strengthening brand recognition, relevance, differentiation, and trust. You define and evolve Empower's brand positioning, value proposition, and architecture while ensuring a consistent brand experience across customer and market touchpoints.

You partner with executive leadership and cross-functional teams to translate business strategy into integrated marketing initiatives that strengthen brand equity, support customer acquisition and retention, and contribute to sustainable business growth.

What you will do

• Own and evolve enterprise brand strategy, positioning, value proposition, and brand architecture in partnership with executive leadership.
• Translate business priorities into integrated marketing strategies that guide brand communications, product experiences, partnerships, customer interactions, and go-to-market initiatives.
• Leverage consumer research, competitive intelligence, cultural insights, and brand analytics to strengthen brand differentiation, relevance, and customer engagement.
• Lead full-funnel marketing strategy, brand marketing, paid media, and integrated campaigns across awareness, consideration, acquisition, engagement, and retention.
• Direct brand and paid media investment strategy, budget allocation, and channel planning to optimize marketing effectiveness and business outcomes.
• Establish strategic direction for integrated campaigns across television, digital advertising, social media, experiential marketing, and emerging channels.
• Partner with Creative and manage external creative and media agency relationships to deliver differentiated, consistent brand experiences.
• Establish integrated marketing processes for strategic planning, campaign briefing, prioritization, execution, measurement, and continuous optimization.
• Ensure brand consistency across paid, owned, and earned media, digital experiences, product, advisor, workplace, partnership, and customer touchpoints.
• Develop and maintain enterprise brand guidelines, brand systems, marketing assets, and tools that support consistent execution across business functions.
• Lead sponsorship and strategic partnership strategy, including sports, entertainment, talent, and experiential activations.
• Establish performance criteria and measurement frameworks for sponsorships, partnerships, and brand investments.
• Define brand health metrics and performance indicators, including awareness, consideration, preference, differentiation, engagement, and brand equity.
• Collaborate with Analytics and Finance to evaluate marketing effectiveness using attribution, incrementality, marketing mix measurement, customer acquisition cost (CAC), and customer lifetime value (LTV).
• Apply experimentation, consumer research, campaign testing, and performance insights to improve marketing effectiveness and investment decisions.
• Build, develop, and lead high-performing marketing teams and leaders, fostering accountability, collaboration, and continuous improvement.
• Partner across Creative, Brand Communications, Workplace Marketing, Media, Product, Sales, Customer Experience, Analytics, Finance, and executive leadership to advance enterprise marketing priorities.
• Drive measurable improvements in national brand recognition, brand differentiation, customer engagement, and commercial growth.

What You Will Bring

• Bachelor's degree in Marketing or a related field.
• 12+ years of brand and marketing leadership experience, including enterprise brand strategy, integrated marketing, and paid media management at scale.
• Demonstrated experience building, strengthening, or accelerating a nationally recognized consumer brand.
• Experience developing and executing full-funnel marketing strategies that connect brand awareness and consideration with customer acquisition, engagement, retention, and business growth.
• Experience managing large-scale paid media investments, integrated marketing campaigns, marketing budgets, and creative and media agency relationships.
• Expertise in brand strategy, brand positioning, brand architecture, consumer insights, competitive analysis, and brand health measurement.
• Experience developing integrated campaigns across traditional, digital, social, and experiential marketing channels.
• Knowledge of marketing measurement and economics, including media effectiveness, attribution, incrementality, customer acquisition cost (CAC), customer lifetime value (LTV), and marketing mix modeling (MMM).
• Demonstrated ability to influence executive stakeholders and collaborate across complex, cross-functional organizations.
• Experience building, developing, and leading high-performing marketing teams and senior leaders.
• Experience using marketing analytics, consumer research, media measurement, and campaign performance reporting platforms to inform strategic investment decisions.
• Experience managing enterprise-level marketing budgets and external agency partnerships with accountability for investment performance.

What Will Set You Apart

• Master's degree in Marketing, Business Administration (MBA), or a related field.
• Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives.
• Experience developing integrated marketing strategies within financial services, retirement services, wealth management, or another regulated consumer industry.
• Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential brand activations.
• Experience implementing advanced marketing measurement approaches, including marketing mix modeling, incrementality testing, and cross-channel effectiveness analysis.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer • Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

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Remote and Hybrid Positions

For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment will be provided. You may be required to work in the office if you do not have an adequate homework environment and the required internet connection.