We’re looking for a Head of LiveOps to lead the strategy, execution, and optimization of our live engagement and retention initiatives. This is a high-impact leadership role focused on player lifecycle management, promotions and events, monetization optimization, and LiveOps operations across our casino platform.
You'll own the player experience end-to-end, acting as the driving force behind engagement, retention and long-term player value. Working at the intersection of Product, CRM, BI, VIP, Customer Support and UA, you'll combine commercial thinking with deep player empathy to continuously optimize the customer journey and deliver measurable business impact.
What You’ll Do:
- Define and own the LiveOps strategy and roadmap across promotions, tournaments, missions, rewards, and engagement mechanics.
- Lead the planning and execution of daily, weekly, seasonal, and ad-hoc casino campaigns.
- Own and continuously optimize the entire player lifecycle - from onboarding and activation through engagement, loyalty, reactivation and long-term retention.
- Own key KPIs such as retention, DAU/MAU, session frequency, conversion, ARPU, LTV, churn, revenue and campaign uplift.
- Drive player retention, reactivation, and monetization initiatives through segmentation and personalized engagement approaches.
- Partner with CRM and BI teams to translate player data into actionable LiveOps decisions.
- Develop a deep understanding of player behaviours and motivations to create highly personalised engagement strategies and experiences.
- Champion a culture of experimentation by continuously designing, testing and refining promotional mechanics, rewards and engagement strategies through A/B testing and data-driven decision making.
- Collaborate with Product teams on new features, progression systems, reward mechanics, and engagement loops.
- Coordinate with VIP and Customer Support teams to incorporate qualitative player feedback into LiveOps improvements.
- Drive the evolution of LiveOps tools, automation and operational capabilities to improve scalability, efficiency and execution quality.
- Build scalable processes, calendars, tooling, and operational frameworks for LiveOps execution.
- Lead, mentor, and grow a high-performing LiveOps team as the function scales.
- Partner with senior leadership to shape the overall commercial strategy, aligning LiveOps initiatives with company growth objectives and market opportunities.
What We’re Looking For:
- 5+ years of experience in LiveOps, CRM, Retention, Player Lifecycle, or Monetization within iGaming or another high-volume B2C digital product.
- Proven experience managing casino promotional calendars, tournaments, engagement campaigns, and retention programs at scale.
- Strong understanding of player segmentation, behavioral analytics, personalization, and lifecycle marketing.
- Hands-on experience with A/B testing, offer optimization, and performance analysis.
- Excellent analytical skills and comfort working with BI tools and data-driven decision-making.
- Experience collaborating closely with Product, UA, BI, VIP, and Customer Support teams.
- Strong commercial mindset with a deep understanding of how engagement mechanics impact retention and revenue performance.
- Experience in multi-brand or multi-market casino operations.
- Experience owning promotional budgets and balancing player experience with commercial performance.
- High ownership mindset with the confidence to challenge assumptions, make data-informed decisions, and continuously improve how the business operates.
- Comfortable operating in a fast-moving, high-growth environment where priorities evolve quickly and continuous learning is expected.
What We Offer:
- Competitive salary and annual performance bonus.
- Premium health insurance.
- Up to 25 days paid annual leave
- 1 work-from-home day per week.
- Opportunity to grow within a dynamic international company.
- A collaborative, fun, and forward-thinking work culture.
If you're ready to bring your energy, curiosity, and attention to detail into a fast-moving, player-first environment – we'd love to meet you.