Head of Marketing

Langate is an award-winning provider of software development services and technology solutions across three main domains: business, healthcare, and education. We work closely with clients in the United States, develop our own products, and continuously explore new opportunities created by AI and emerging technologies. Today, our business includes a portfolio of 7–8 established and rapidly developing brands, covering both software outsourcing and product-based directions. As the company continues moving towards greater productization, we are looking for a Head of Marketing who can build effective marketing strategies across multiple brands, lead a multidisciplinary team, and remain actively involved in hands-on execution. We are looking for a proactive marketing leader who can combine strategic thinking, data-driven decision-making, team management, and practical involvement in marketing operations. Requirements: Experience in a marketing leadership role, managing a team and driving the overall marketing strategy. Strong experience managing multidisciplinary marketing teams , including marketing , PR, SMM, SEO, PCC and lead generation specialists . Ability to create, implement, and adjust marketing strategies for several brands, products, or business directions simultaneously. Strong data-driven approach to marketing, including experience collecting, analysing, and interpreting marketing and sales data. Practical experience defining marketing KPIs, building reporting processes, evaluating funnel performance, and making decisions based on measurable results. Experience with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools. Strong understanding of inbound marketing, demand generation, lead generation, and customer acquisition. Hands-on knowledge of modern SEO practices, website optimisation, content strategy, and basic website configuration. Experience working with both product-based and outsourcing or service-based business models. Practical experience using AI and LLM-based tools in marketing processes. Ability to build or convert already existing strategies Understanding of how AI is changing search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behaviour. Proven ability to initiate and run marketing experiments, validate hypotheses, and turn successful ideas into scalable processes. Ability to translate new business or product ideas into clear positioning, messaging, promotional materials, and go-to-market activities. Willingness to remain involved in operational work when necessary, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on tasks. Strong ownership, independence, and ability to work effectively in a rapidly changing environment. English: Upper-Intermediate to Advanced. Responsibilities: Define and drive the overall marketing strategy for Langate and its portfolio of brands and products. Develop separate marketing approaches based on each brand’s audience, maturity, business model, and growth objectives. Lead, coordinate, and develop the marketing, PR, SMM, SEO, content, and lead generation functions. Support the preparation of marketing materials, presentations, proposals, and tender-related documentation. Establish clear responsibilities, KPIs, reporting standards, and performance expectations across the marketing team. Ensure effective delegation while maintaining sufficient understanding of each marketing direction to evaluate quality and results. Build a consistent data-driven decision-making process across all marketing activities. Monitor inbound lead generation and ensure that lead flow remains stable across existing business directions. Identify opportunities to increase qualified inbound demand, brand awareness, engagement, and conversion. Analyse marketing and sales funnels, identify bottlenecks, and propose measurable improvements. Develop positioning, messaging, value propositions, and go-to-market approaches for new products and platforms. Support the company’s strategic transition towards productization while continuing to develop and reposition the outsourcing direction. Introduce and expand the use of AI and automation across marketing workflows. Research new AI-related marketing practices, tools, platforms, and changes in customer acquisition behaviour. Oversee website development and optimisation from a marketing perspective. Work closely with sales and lead generation teams to align messaging, campaigns, target audiences, and qualification criteria. Present strategies, results, risks, and recommendations to the CEO and company leadership. Maintain a balance between strategic leadership and direct involvement in daily marketing operations. T eam : Marketing and sales department Schedule : 5/2, 8-hour working day (40 hr per week). Hiring process : HR interview + Technical interview + PI Tests + Final Interview with the company owner Why Choose Us? What Do We Offer that's Exceptional? Cutting-Edge Technologies on Real Projects: At Langate, you'll work with the latest technologies on live projects. We're a dynamic, fast-growing company, so you'll find a minimal amount of legacy systems and plenty of opportunities to implement new technologies. Work-Life Balance with Benefits: We value work-life balance and offer paid time off, including vacation days and sick leave. Remote work options and hearty life are part of the package too. Investment in Your Growth: We're committed to your professional development. You can expect training programs, courses, and opportunities to enhance your English language skills. Team Building and Unity: We know that a happy team is a productive team. That's why we organize team-building events and group activities to foster strong bonds and a sense of belonging. When you choose us, you're choosing a company that values innovation, invests in its employees, and provides a supportive and engaging work environment. Join us in shaping the future of technology! Need more information? Welcome!