Head of Performance Marketing

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend. Scale faster. Grow smarter. We're looking for a Head of Performance Marketing to build our performance function as a system, not a set of campaigns: operating model, metrics, standards, team. Own the direction end to end - strategy, people, budgets, results and scale it across sources and funnels without losing control. What You'll Own Performance function - all processes, specialists, and traffic sources Traffic strategy - spend split across Meta, TikTok, Google; resilience if one platform gets restricted Funnel portfolio - web2web, web2app, app, each with clear economics and a scaling path Operating model - a team structure that scales without adding manual oversight Metrics & reporting - one real-time picture of results for leadership Unit economics - spend growth that turns into margin, not just volume People - senior specialists who can run major clients solo, with successors ready Partnerships & automation - a platform edge, not just reacting to changes Risk & compliance - bans, rejections, and policy issues kept under control Cross-functional alignment - Sales, Account Management, Compliance, Creative working without ad-hoc fixes What We're Looking For Must have: 6+ years in performance marketing, including 2+ years managing a team of performance specialists Hands-on media buying experience on Meta, TikTok, and Google - as a practitioner, not only as a manager Experience managing multi-million-dollar annual budgets and accountability for their efficiency Solid experience with web2web and web2app funnels - understanding the creative → funnel → conversion → economics chain Strong command of unit economics, attribution, and CPA / ROAS / CAC / LTV metrics Track record of building processes, standards, and teams - from scratch or through a scaling phase Experience navigating platform policies and account risk (rejections, bans, compliance) English proficient enough to communicate with platform representatives and partners Nice to have: Experience with app traffic: mobile app installs, in-app events, post-install optimization Product/growth-side experience - understanding of monetization, retention, and LTV mechanics Direct partnerships with platform reps (Meta / TikTok / Google) and access to partner programs Agency experience - managing a client portfolio and external stakeholders Experience automating media buying via API or internal tools Tools & Platforms Meta Ads Manager, TikTok Ads Manager, Google Ads (+ API), attribution/tracking platforms, BI / Looker, Google Sheets What We Offer Hybrid job in Prague/Warsaw or remote from Ukraine Competitive compensation Flexible working hours: we start our operation day between 9:00 - 11:00 CET All necessary equipment Paid vacation and sick leaves Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere Company events and multiple internal activities Open feedback and transparent direct communication