About mutherboard
mutherboard is an AI-first workflow transformation partner. We help ambitious UK businesses turn messy, manual operations into clean, automated, commercially useful systems — built on monday.com, Make.com, and custom AI agents.
Our culture
We are a team of creative problem solvers with a can-do attitude. We say yes, roll up our sleeves, and figure it out — then automate it so nobody has to figure it out twice. We are practical, commercial, and honest. We move fast, ship things, and prefer a working prototype to a perfect plan. We back each other, share what we learn, and take real pride in the craft of building things that work.
We are hiring a Head of Marketing to own our entire marketing function, sharpen how we go to market, and turn marketing into a measurable growth engine.
The role
You will own mutherboard's marketing strategy end-to-end — from positioning and paid acquisition through to website conversion, campaigns, and reporting. You will run a small team, work closely with sales, and be accountable for the pipeline marketing generates.
This is a hands-on leadership role. You will still get into the detail — briefing ads, digging into GA4, running experiments — while also setting direction, coaching the team, and reporting on commercial impact.
What you'll own
- Marketing strategy: the full plan — positioning, ICP, messaging, channels, budget, and quarterly priorities, tied to revenue targets.
- Paid media: Google Ads, LinkedIn, Meta, and any other channel that earns its place. Own the budget, the targeting, the creative brief, and the ROAS.
- Website and conversion: own mutherboard.com as a commercial asset — traffic quality, on-site journeys, CRO, landing pages, and lead capture.
- Data and reporting: GA4, HubSpot / CRM, ads platforms, and monday dashboards. Weekly and monthly performance reporting that ties spend to pipeline and revenue.
- Demand generation: SEO, content, email, webinars, events, partner co-marketing (including with monday.com), and outbound support.
- Brand: protect and evolve the mutherboard brand — clear, commercial, confident, practical, solution-led.
- Team leadership: manage, coach, and grow a small in-house team plus specialist contractors and agencies.
- Sales alignment: work hand-in-glove with sales on ICP, offers, lead quality, sequences, and enablement.
- Experimentation: test new channels, formats, and tools continuously — including AI-native ones. Kill what doesn't work, double down on what does.
What we need from you
Essential
- B2B marketing background with a track record of driving pipeline and revenue, not just awareness.
- 2–3+ years managing a marketing team — hiring, coaching, running the cadence, holding people to numbers.
- Hands-on paid media experience across Google Ads and at least one of LinkedIn / Meta, with real ownership of budget and ROAS.
- Conversion-focused website mindset — proven experience improving on-site conversion through testing, landing pages, and journey design.
- Data-driven operator — fluent in GA4, ads reporting, CRM funnels, and cohort thinking. Comfortable defending decisions with numbers.
- Comfortable experimenting — you actively test new channels, platforms, and AI tools to find acquisition angles competitors haven't.
- Strong commercial instincts — you think in pipeline, CAC, LTV, and payback, not vanity metrics.
- Excellent written English and the ability to write sharp, commercial copy yourself when needed.
Bonus
- SaaS or tech services sales / marketing experience — bonus points for having marketed to UK operations, ops directors, finance, or HR buyers.
- Experience with monday.com, HubSpot, Make.com, or similar tools.
- Experience in a small, fast-moving agency or scale-up where you had to build the function, not inherit it.
- Familiarity with AI tools for marketing (content, ads, analytics, agents).
- Prior experience marketing into the UK market.
How we'll measure success
- Marketing-sourced pipeline and closed revenue.
- Cost per qualified lead and marketing ROI by channel.
- Website conversion rate and organic growth.
- Speed and quality of experimentation — number of tests run, learnings shipped, channels scaled.
- Team performance, retention, and output.
Why join
- Real ownership. You will run the function, not sit in a lane.
- Direct access to the MD. Fast decisions, no politics, no committee marketing.
- A team that backs you. Creative problem solvers who say yes, move fast, and ship.
- AI-first, automation-native. You will have every tool, agent, and system you need to do the best work of your career.
- Commercial impact. We measure marketing like a P&L, not a cost centre — and we reward it that way.
Location: Remote (South Africa based, working UK hours)
Type: Full-time, permanent
Work eligibility: Candidates must be based in South Africa and either be South African citizens or have the legal right to work in South Africa.