Head of Marketing

Job Title: Head of B2B and B2B2C Marketing

Contract: Full-time – 12-month contract, with potential to extend

Location: Hybrid working: London (Spire Healthcare Head Office) & occasional travel to Worcester office and ad hoc travel to support our NHS contracts

We are seeking an experienced marketing leader to set the direction and provide hands-on support across two key growth areas: Workplace Health (WPH) and NHS Services.

At the heart of Spire’s growth agenda, you will lead a small, dynamic team and work with senior stakeholders to deliver insight-led strategies that drive commercial growth, patient engagement and market positioning.

You will lead integrated B2B and B2B2C marketing, develop the team and deliver measurable value through campaigns, brand development, bids, mobilisations and customer acquisition. This is a fast-paced role, and during this growth phase you will be expected to roll up your sleeves, to deliver demonstrable value across both business units, while contributing directly to Spire Healthcare's long-term success.

Essential Requirements:

• Senior marketing management and leadership experience, ideally across healthcare, B2B, B2B2C, public sector, commissioned services or similarly complex environments.
• Proven ability to develop and deliver strategic marketing plans that drive growth, demand, engagement, referrals and measurable impact.
• Experience leading teams, functions, verticals or portfolios, with the ability to prioritise resources across competing business needs.
• Strong strategic understanding of digital marketing, website, CRM, marketing automation, content strategy and performance reporting experience, with the ability to use these channels to drive growth, engagement, referrals and measurable impact.
• Demonstrable experience using data, insight and ROI reporting to shape strategy, optimise activity and influence senior decisions.
• Experienced leader, who can coach and motivate a high-performing team.
• Experience managing multiple budgets, agencies, partners and stakeholders across matrixed organisations.
• Experience working with diverse audiences and a strong understanding of accessibility, inclusivity, patient/public engagement and plain English communications.
• Ability to influence at senior leadership level, including contributing to bids, mobilisations, service launches and business cases.

Key Responsibilities:

• Lead the integrated marketing strategy across B2B WPH and B2B2C NHS Services.
• Lead the development and optimisation of digital channels, marketing technology, CRM and automation capabilities across WPH and NHS Services.
• Build a data-led performance culture, establishing KPIs, dashboards and reporting frameworks that measure campaign effectiveness for investment, growth and improvement purposes.
• Work closely with Spire Group Marketing, Corporate Affairs and relevant senior stakeholders to ensure activity aligns with the Spire master brand, corporate narrative and wider reputation priorities.
• Provide strategic marketing input into bids, new service launches, contract mobilisations and proposition development.
• Manage and inspire a high-performing team across both business units in a fast-paced environment, offering advice and guidance, championing best practice.

About You:

• Inspiring marketing leader with a passion for developing high-performing teams.
• Influential communicator who thrives in senior stakeholder environments.
• Commercial mindset with a clear focus on growth, impact and return on investment.
• Data-driven and insight-led, using evidence to optimise performance and inform strategy.
• Organised, detail-oriented and delivery-focused, with strong prioritisation skills.
• Proactive problem solver committed to delivering measurable business value.

Close date: Midnight 28th October 2026

Interviews: Will commence in November 2026