Head of Marketing

About Alibi Games

Alibi Games is an indie game publishing label based in London with the goal of supporting great developers in bringing their games to global audiences across PC, Console and Mobile.

Our core principle at Alibi is build a sustainable business, that grows with the success of our teams. We highly value the artistry and teams behind the indie games we love and put people before products. We also look to employ a similar mindset to our own work, meaning you’d be joining a team where collaboration, creativity and integrity are paramount!

Job Description

We’re looking for a Head of Marketing to join the team at Alibi Games on a full-time basis. This role offers an exciting opportunity to be part of a small but ambitious publisher, where creativity and passion for indie games are at the forefront of everything we do.

The Head of Marketing at Alibi Games would be responsible for planning, gathering and creating all information and assets related to a games marketing plan. The Head of Marketing will also be responsible for execution all marketing efforts across social media, influencer outreach, paid advertising, trailer direction and other related marketing aspects. The Head of Marketing will work alongside and support the Senior Product Marketing Manager, China Market Lead, Content Producer, Lead Video Editor, and various external marketing agencies.

The right candidate for this role would be comfortable working across all areas of marketing, confident taking the initiative and be passionate about bringing success to indie games.

This is a hybrid role, and the candidate would be required to work from our office in Chiswick (London, UK) for at least 3 days each week with the remaining two days open for working from home.

Responsibilities

Ownership & Execution

• Directly lead on a portfolio of priority titles, leading campaign strategy from pre-launch through post-release and ensuring company goals are met.
• Demonstrate broad domain knowledge across campaign planning, budgeting, paid media, influencer/creator marketing, PR, events, and community management.
• Manage projects and campaigns simultaneously, planning each around its marketing beats, release plans, and budgets, and communicating clearly with stakeholders both within and outside the team.
• Foster a collaborative, creative, and data-driven culture within the marketing team, building a high-performance culture through mentoring.
• Oversee and assist in the production of all marketing content and assets with the external Content Producer and Video Editor.
• Play Alibi titles, prospective signings and research competitor titles to understand how they work and what makes them successful.

Reporting & Insights

• Be fully accountable for all launch marketing budgets, KPIs, and game launch schedules, tracking spend and ensuring each budget is allocated effectively.
• Act as lead mediator and own the resolution of challenges that arise within the marketing function. Including but not exclusive to project delays, creative sign off and points of difference by providing an informed perspective supported by external insights and research.
• Ensure where possible that all marketing strategies and tactics are underpinned by insights from previous campaign performance or external benchmarks.
• Present campaign results, recommendations, and forecasts to leadership and the wider business.
• Record and organize all key project information and meeting notes to facilitate optimal communication between internal and external teams.

Partners & Collaboration

• Manage and provide direction to freelancers and external partners across trailer production, press releases, influencer outreach, and Asia marketing.
• Build relationships and represent Alibi Games with developers, content creators and third parties or at in-person events where required.
• Perform other reasonable duties as assigned.

Experience

• 4+ years of experience in an indie games marketing role, preferably with at least 2+ years as a manager or senior leader of a marketing team.
• Proven track record of developing and executing successful marketing strategies for indie games.
• Significant experience and knowledge of the Steam and Epic ecosystems.
• Solid understanding of paid media, influencer/creator marketing, PR, event marketing, and community strategies.
• Experience setting both high-level and personal goals for a multi-discipline team and evidence of achieving these goals through regular KPI monitoring and mentoring.

Skills

• Excellent project management skills, with the ability to oversee a high volume of simultaneous campaigns and plan according to several deadlines.
• Highly autonomous and able to work proactively and independently on marketing workload.
• Excellent verbal and written communication and collaboration skills.
• Works well in a small team.
• Familiarity with marketing automation tools and dashboards.
• A passion for PC & console gaming, indie games, and supporting small or solo developers.

Benefits

• Competitive pay based on experience
• Hybrid working
• Flexible working times
• Enhanced maternity/paternity leave policies
• Pension contribution
• Equipment provided
• On-site Gym