Head of Marketing

About mutherboard

mutherboard is an AI-first workflow transformation partner. We help ambitious UK businesses turn messy, manual operations into clean, automated, commercially useful systems — built on monday.com, Make.com, and custom AI agents.

Our culture

We are a team of creative problem solvers with a can-do attitude. We say yes, roll up our sleeves, and figure it out — then automate it so nobody has to figure it out twice. We are practical, commercial, and honest. We move fast, ship things, and prefer a working prototype to a perfect plan. We back each other, share what we learn, and take real pride in the craft of building things that work.

We are hiring a Head of Marketing to own our entire marketing function, sharpen how we go to market, and turn marketing into a measurable growth engine.

The role

You will own mutherboard's marketing strategy end-to-end — from positioning and paid acquisition through to website conversion, campaigns, and reporting. You will run a small team, work closely with sales, and be accountable for the pipeline marketing generates.

This is a hands-on leadership role. You will still get into the detail — briefing ads, digging into GA4, running experiments — while also setting direction, coaching the team, and reporting on commercial impact.

What you'll own

• Marketing strategy: the full plan — positioning, ICP, messaging, channels, budget, and quarterly priorities, tied to revenue targets.
• Paid media: Google Ads, LinkedIn, Meta, and any other channel that earns its place. Own the budget, the targeting, the creative brief, and the ROAS.
• Website and conversion: own mutherboard.com as a commercial asset — traffic quality, on-site journeys, CRO, landing pages, and lead capture.
• Data and reporting: GA4, HubSpot / CRM, ads platforms, and monday dashboards. Weekly and monthly performance reporting that ties spend to pipeline and revenue.
• Demand generation: SEO, content, email, webinars, events, partner co-marketing (including with monday.com), and outbound support.
• Brand: protect and evolve the mutherboard brand — clear, commercial, confident, practical, solution-led.
• Team leadership: manage, coach, and grow a small in-house team plus specialist contractors and agencies.
• Sales alignment: work hand-in-glove with sales on ICP, offers, lead quality, sequences, and enablement.
• Experimentation: test new channels, formats, and tools continuously — including AI-native ones. Kill what doesn't work, double down on what does.

What we need from you

Essential

• B2B marketing background with a track record of driving pipeline and revenue, not just awareness.
• 2–3+ years managing a marketing team — hiring, coaching, running the cadence, holding people to numbers.
• Hands-on paid media experience across Google Ads and at least one of LinkedIn / Meta, with real ownership of budget and ROAS.
• Conversion-focused website mindset — proven experience improving on-site conversion through testing, landing pages, and journey design.
• Data-driven operator — fluent in GA4, ads reporting, CRM funnels, and cohort thinking. Comfortable defending decisions with numbers.
• Comfortable experimenting — you actively test new channels, platforms, and AI tools to find acquisition angles competitors haven't.
• Strong commercial instincts — you think in pipeline, CAC, LTV, and payback, not vanity metrics.
• Excellent written English and the ability to write sharp, commercial copy yourself when needed.

Bonus

• SaaS or tech services sales / marketing experience — bonus points for having marketed to UK operations, ops directors, finance, or HR buyers.
• Experience with monday.com, HubSpot, Make.com, or similar tools.
• Experience in a small, fast-moving agency or scale-up where you had to build the function, not inherit it.
• Familiarity with AI tools for marketing (content, ads, analytics, agents).
• Prior experience marketing into the UK market.

How we'll measure success

• Marketing-sourced pipeline and closed revenue.
• Cost per qualified lead and marketing ROI by channel.
• Website conversion rate and organic growth.
• Speed and quality of experimentation — number of tests run, learnings shipped, channels scaled.
• Team performance, retention, and output.

Why join

• Real ownership. You will run the function, not sit in a lane.
• Direct access to the MD. Fast decisions, no politics, no committee marketing.
• A team that backs you. Creative problem solvers who say yes, move fast, and ship.
• AI-first, automation-native. You will have every tool, agent, and system you need to do the best work of your career.
• Commercial impact. We measure marketing like a P&L, not a cost centre — and we reward it that way.

Location: Remote (South Africa based, working UK hours)

Type: Full-time, permanent

Work eligibility: Candidates must be based in South Africa and either be South African citizens or have the legal right to work in South Africa.