Head of Marketing

The Company

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

The Opportunity

We currently have an opportunity for Head of Marketing to join our marketing team on a full-time basis.

This role is responsible for managing total product portfolio to include all marketing programs and activities of all designated product categories to achieve planned sales, profit and market metric objectives.

Key accountabilities and performance indicators include:

Management of marketing strategies and programs of the assigned product categories/groups.

• Assists Product Managers within the category in the development of annual marketing plans for designated products to identify opportunities for product development.
• Applies broad perspective and in-depth knowledge of the business across brands in developing recommendations for additions, changes, improvements, or deletions in a specified product line.
• Ensures effective utilization of appropriate market research information by Product Managers, as basis for proposed marketing strategies.
• Closely coordinates with the Sales Group and the Enabling functions to obtain feedback on the progress and effectiveness of marketing plans.
• Monitors advertising and promotional strategies to meet divisional plans and budget.
• Supervises the development of appropriate marketing programs and materials to ensure that these are available to the Field Sales Team, Trade Marketing Team and Third-Party Partners in a timely manner.
• Recommends corrective action to ensure market share and leadership is maintained or enhanced as per plan.

Management of annual budgeted sales and profitability of product groups/categories.

• Supervises the development of annual sales plans and objectives to ensure product performance is in line with company objectives.
• Analyzes performance results of designated products and respective markets to identify business issues and opportunities.
• Recommends corrective action to ensure product sales and profitability is maintained or enhanced.
• Ensures A&P and other marketing expenses within product groups/categories are within budget unless opportunities arise for increased sales/profit and increased investment is requested.
• Monitors sales trends to provide inputs for regular product sales forecasts.

Personal and People Development

• Encourages an environment which cultivates the practice of iNova Values among the Marketing group.
• Provides a mentor role to Product Managers and provides opportunities for professional and personal growth of subordinates through training, exposure, coaching and guidance.
• Ensures identification and implementation of agreed Individual Development Plans of direct reports to ensure continuous growth and performance.
• Maintain a high level of technical awareness on assigned products.
• Actively develops one’s business acumen through proactive exposure and learning from other functional units.

About You

To be successful in this role, you will possess the following

• A recognized university degree and/or Masters/MBA qualification
• At least 8 years as a Group/Senior Product Manager with a major OTC and/or FMCG company, with good track record.
• Responsibility for management of designated product/portfolio including market analysis, financial planning, preparation of product plans and advertising/promotional material.
• Experience in new product launches in consumer and/or ethical market.
• Responsibility for developing, approving and achieving sales and profit objectives.
• With the following key competencies:
  • Market, Customer and Competitor Insight and Research
  • Strategic and Operational Business/Market Planning
  • Innovation and Execution
  • Strategic Agility
  • Business and Financial Acumen
  • Customer Service Focus
  • Teamwork and Collaboration
  • Organizational Awareness and Commitment
  • Effective People and Team Management and Development

Additional Requirements / Working Conditions

• Adhere to company values at all times

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!