Marketing & Lead Generation Specialist

Job Description At destinationone Consulting , we are re-imagining the world of strategic recruitment, executive search and HR services. Our innovative model destinationoneRAASS™ (Recruitment-As-A-Subscription-Service) provides organizations acrossimpact sectors. We’re a fast-growing North American company disrupting the recruitment industry, and we’re looking for a creative, data-driven marketer to help us scale. In this role, you’ll own digital campaigns, generate qualified leads, manage our Zoho CRM, and create compelling content that drives real results. If you’re ambitious, results-oriented, and want global exposure across impact sectors — this is your chance to shine. We’re looking for a Marketing & Lead Generation Specialist to power our growth. This role is perfect for a results-driven marketer who thrives in fast-paced environments and wants clear KPIs, career growth, and exposure to the North American market. What You’ll Do Plan & execute digital marketing campaigns (web, email, social, organic and paid media). Own Zoho CRM : manage data quality, dashboards, campaign integrations, and user adoption. Partner with Business Development to align CRM workflows with go-to-market strategies. Create, publish, and manage content (written, visual, and video) with accuracy and consistency. Design marketing assets (graphics, email templates, social visuals) using Adobe Creative Suite. Lead SEO/SEM strategy — keyword planning, optimization, and performance tracking. Track, analyze, and report on campaign performance with actionable insights. Draft and manage RFP/RFQ/proposal content with leadership and subject matter experts. Requirements Experience in lead generation, digital marketing, and CRM management (Zoho a plus). Skilled in creating compelling content (written, visual, video). Strong communicator, highly organized, proactive problem solver. Analytical mindset with experience in campaign metrics, SEO/SEM, and data-driven optimization. B2B & B2C marketing experience preferred. Your KPIs Leads: 50–75+ qualified leads/week. CRM: 95%+ data accuracy. Campaigns: 15–20% open rates, 3–5% CTR. Conversions: 10–15% increase in lead-to-opportunity conversion. Content: 5–7 quality content pieces/week. Reports: 100% on-time dashboards & reporting. Benefits Compensation & Incentive Structure Base Salary : ZAR 15,000/month (or depending on experience). Performance Bonus : Up to 20% of base salary per quarter, tied to KPI achievement. Why Join Us? Work with a North American company disrupting recruitment in government, healthcare, non profits, education, cleantech and other secotrs. Remote role with a collaborative, global team. Transparent KPIs, fair pay, and real growth opportunities. To learn more about us and stay updated on opportunities, follow destinationone Consulting on LinkedIn . Thank you for considering destinationone Consulting—we’re excited to support you in your career journey.