Head of Marketing

Head of Marketing WANT TO KNOW MORE? Who we are looking for: As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints. You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential. This is a senior leadership role requiring both strategic vision and strong operational execution. What you’ll be doing: Strategic Planning & Execution Develop and implement a marketing strategy aligned to business objectives and revenue targets, covering both pharma customers (B2B) and Healthcare Professional audiences Own segmentation, personas, and messaging frameworks for two distinct stakeholder groups — pharma buyers with complex sales cycles, and HCPs requiring credible, compliant engagement Plan and execute multi-channel campaigns across brand awareness, lead generation, and customer acquisition Own the full marketing mix: campaigns, content, launches, events, communications and PR Design and deliver sales enablement content including pitch decks, case studies, and proof points Shape compelling value propositions aligned to the product portfolio and roadmap Team Leadership & Collaboration Build, lead and develop a high-performing marketing team with a culture of collaboration and innovation Work cross-functionally with Sales, Product and Customer Success to keep marketing tightly aligned to commercial priorities Set clear objectives and performance standards, with regular feedback and development opportunities Brand & Digital Protect and enhance Datapharm's brand identity and reputation, ensuring consistency across all channels and markets Lead digital marketing including SEO, paid media, social and email to drive visibility and lead generation Drive thought leadership and PR to raise profile with key industry audiences Tools, Budget & Performance Own and manage all marketing tools, channels and platforms including the website and email Lead AI adoption within the marketing team to improve efficiency and output quality Manage the marketing budget, track ROI, and report regularly to the Executive team on performance and investment effectiveness Partnership & Ecosystem Develop co-marketing initiatives with strategic partners and represent Datapharm at industry events Leverage ecosystem relationships to support lead generation, content distribution and brand reach Mergers & Acquisitions Partner with the Executive team on the marketing implications of potential acquisitions and lead integration planning to ensure brand consistency and minimal disruption What you'll need to succeed: Aptitude, Skills & Abilities Exceptional strategic thinker with the ability to translate business objectives into high-impact marketing programmes Strong analytical and data-driven mindset, confident interpreting performance metrics and commercial data Outstanding communicator and storyteller, able to influence at all levels from the Board to frontline teams Skilled project manager, able to run multiple complex workstreams simultaneously Strong knowledge of AI tools, digital marketing channels and the evolving martech landscape Clear commercial acumen with an understanding of how marketing investment drives revenue growth Experience leading M&A communications and brand integration Behaviours & Attributes Visionary yet hands-on — sets strategic direction and gets into the detail when needed Collaborative, with the ability to build trusted relationships across the business and with external partners Inclusive leadership style with a genuine commitment to developing others Results-driven with a bias for action and a focus on commercial impact Resilient and adaptable — thrives in a fast-paced, high-growth environment Curious and innovative, always seeking fresh ways to connect with audiences Experience & Qualifications Senior marketing leadership experience at Head of or Director level, ideally in a high-growth business Proven track record delivering multi-channel marketing strategies with measurable commercial results Experience leading M&A marketing integration projects Strong people leadership experience including mentoring and coaching Degree in Marketing, Business, Communications or a related field; MBA or advanced degree preferred B2B and/or professional services experience advantageous Company Benefits: Private Medical Insurance. Dental Plan. Life Assurance 4x Annual Salary. Enhanced Parental Leave. Pension Contributions of 10% after 1 year of service. Workplace Nursery Scheme. Don’t meet every single requirement? At Datapharm we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description, we still encourage you to apply. You may be just the right candidate for this role or another within the company. Department Marketing Role Head of Marketing Locations Leatherhead Remote status Hybrid About Datapharm Our mission is to improve the accessibility, effectiveness and excellence of healthcare product information. Founded in 1997 Co-workers 65 Turnover 12M