Head of Marketing & Communications

About mpathic

mpathic is building the future of trustworthy AI. Grounded in behavioral science and human-centered design, we provide the infrastructure to build AI systems that are safe, aligned, and emotionally intelligent.

Our work spans AI safety, RL gyms, red teaming, benchmarking, and evaluation, helping frontier AI labs and enterprises train, test, and deploy advanced AI systems reliably and at scale.

Our Life Sciences business brings clinician-led AI monitoring, safety detection, and expert clinical review to clinical trials, helping sponsors and CROs protect participants and data quality, particularly in CNS and psychedelic research.

About the Role

We're seeking a Head of Marketing & Communications to build and lead our marketing function across AI Safety and Life Sciences. Reporting to our Co-Founder & Chief Business and Innovation Officer (CBIO), you'll own our company narrative, brand, communications, product marketing, sales enablement, and demand generation.

You'll translate complex technical and clinical concepts into compelling stories that build credibility, strengthen market positioning, and drive pipeline across distinct audiences.

This is a hands-on leadership role. You'll initially develop messaging, content, sales materials, and campaigns yourself while leveraging contractors and agencies. As mpathic grows, you'll help shape the team's strategy, structure, and expansion.

You'll partner closely with Sales, Science, Clinical, AI/Product, Customer Success, and executive leadership. While Sales owns pipeline and revenue execution, you'll own the positioning, messaging, enablement, and demand generation that support commercial success.

What You'll Do

Build & Lead Marketing

• Establish the marketing strategy, budget, processes, and priorities across AI Safety and Life Sciences.
• Personally develop and execute high-impact marketing and communications initiatives while managing external agencies, freelancers, and contractors.
• Build scalable systems and help shape the marketing organization as mpathic grows.

Own Brand, Communications & Thought Leadership

• Define and maintain mpathic's positioning, brand identity, and company narrative across internal and external channels.
• Lead corporate communications, PR, media relations, executive visibility, and earned-media programs across AI, business, and Life Sciences.
• Develop thought leadership through publications, research, technical content, speaking engagements, and industry events.
• Manage announcements, reputation strategy, and sensitive communications with sound judgment and technical credibility.
• Prepare executive spokespeople and represent mpathic in relevant industry and policy conversations.

Lead Product Marketing & Sales Enablement

• Develop positioning, value propositions, buyer personas, ideal customer profiles, and messaging for our platform and expert-led services.
• Translate complex AI safety, behavioral science, and clinical concepts into clear messaging for technical, clinical, enterprise, and executive audiences.
• Build sales playbooks, pitch decks, discovery guides, competitive battlecards, objection handling, and pricing and packaging guidance.
• Partner with Sales and Customer Success on seller onboarding, ongoing training, and product and service launches.
• Conduct competitive research, customer insights, and win/loss analysis to strengthen positioning and sales effectiveness.
• Collaborate with Sales, Product, and Finance on segmentation, pricing, and packaging decisions.

Drive Demand Generation & Growth

• Develop and execute B2B campaigns across both businesses that generate qualified pipeline and support revenue goals.
• Own digital marketing, including website, email, social, paid campaigns, and content strategy.
• Create case studies, white papers, webinars, and research-driven content with internal experts and customers.
• Lead conferences, industry events, speaking opportunities, and hosted roundtables, including pre- and post-event engagement.
• Measure marketing-sourced and influenced pipeline, campaign performance, and sales enablement effectiveness.

Build Strategic Relationships & Cross-Functional Alignment

• Cultivate relationships with industry consortia, academic institutions, policy organizations, and ecosystem partners that strengthen mpathic's credibility and reach.
• Identify strategic partnerships that complement, rather than duplicate, Sales' commercial relationships.
• Align internal and external communications across leadership and customer-facing teams.
• Bring customer and market feedback into Product, Science, Clinical, and leadership decisions.

What Success Looks Like

In Your First 90 Days

• Develop a deep understanding of our AI Safety, human data, evaluation, and Life Sciences offerings and audiences.
• Audit existing messaging, marketing assets, communications, and sales enablement to identify opportunities and quick wins.
• Build strong partnerships across Sales, Science, Clinical, AI/Product, and executive leadership.
• Establish a unified company narrative and audience-specific messaging.
• Deliver a 12-month marketing, communications, and events roadmap, including agency and contractor support.

In Your First Year

• Establish consistent positioning and messaging across both businesses.
• Build repeatable sales enablement, launch, and demand generation programs that contribute measurably to pipeline and sales effectiveness.
• Establish sustained earned-media coverage, thought leadership, and executive visibility in AI and Life Sciences.
• Develop strategic industry, academic, and policy relationships.
• Build a reliable network of contractors and agencies to support execution and scale.

What You'll Bring

Required Qualifications

• 10+ years of experience in marketing, communications, or product marketing within B2B technology, AI/ML, healthcare, or another technical or regulated industry.
• Experience leading initiatives across brand, communications, product marketing, and demand generation.
• Proven ability to position complex technical products, develop enterprise sales enablement, and measure commercial impact.
• Strong PR and communications experience, including earned media, agency management, executive messaging, and thought leadership.
• Demonstrated success building B2B marketing programs that generate measurable pipeline.
• Experience managing external partners and executing hands-on in startup or high-growth environments.
• Excellent writing, storytelling, cross-functional collaboration, and judgment when communicating sensitive or high-stakes topics.

Preferred Qualifications

• Experience in AI safety, responsible AI, governance, trust and safety, evaluation, red teaming, or benchmarking.
• Experience in Life Sciences, clinical technology, CROs, eCOA, EDC, or healthcare, with an understanding of clinical trial buyers and workflows.
• Familiarity with CNS, mental health, or psychedelic research.
• Experience developing strategic industry, academic, or policy partnerships.
• Experience with reputation management, issues management, or communications for highly regulated or trust-critical organizations.
• Published thought leadership, technical content, or other recognized industry contributions.

Why Join mpathic?

You'll have the opportunity to build a marketing function from the ground up, shape the narrative of an emerging AI category, and work at the intersection of AI safety, behavioral science, and clinical research.

We're looking for a strategic thinker who loves to execute, can bring clarity to complex ideas, and is excited to help define how trustworthy AI is understood and adopted.

Don't check every box? If you're excited about our mission and believe you can help build mpathic's market presence, we'd love to hear from you.