Head of Paid Ads - Performance Marketing Lead

Company: SimpleStudy is a consumer AI platform for students. We help them stay motivated to study their subjects - everything from Biology and Mathematics to Literature and Art. Our small team has already helped +1.5 M students worldwide (UK, Ireland, Brazil, South Africa, and Australia) study better, and ~40–50k new students join us every week. We are a remote team with a Lisbon office, having recently raised ~$4M seed round with incredible investors from Strava, OpenAI, and Meta. Requirements: 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads Track record of owning CAC, ROAS, and LTV as core metrics, and making budget allocation decisions based on them Comfortable working across multiple international markets and currencies (UK, Ireland, Brazil, South Africa, Australia) — creative/localization awareness a plus Strong analytical skills; comfortable in spreadsheets/SQL/dashboards to build reporting and pull insights independently Experience briefing and iterating on ad creative with a designer or creative team, using performance data to guide creative direction Familiarity with tools like Mixpanel, Customer.io , or PostHog Nice-to-have: some experience with B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen) Conditions: Remote in Europe (preference: Western/continental Europe) Salary: no fixed budget. Flexible. Stock options: yes Contract type: full-time employment, independent contractor